Responsibilities

• Manage and support data, analytics, and reporting workflows for paid media campaigns, including audience management, reporting dashboard setup, QA, and troubleshooting.
• Implement website analytics and conversion tracking according to needs articulated by client and fellow paid media team members.
• Execute audience onboarding and activation for paid media campaigns.
• Participate in meetings and calls with vendors and internal teams, including taking and sharing meeting notes.
• Collaborate with and enable the media and client teams with reporting data to make strategic campaign optimizations.
• Manage communication among internal buying, planning and insights teams, including updating project management tools and organizing project briefs, kick off meetings, and timelines.
• Monitor media measurement and AdTech trends, tools, opportunities and applications and appropriately apply that knowledge and share cross team.
• Attend new vendor meetings and team trainings to develop knowledge of the fast-changing digital media landscape.
• Understand and articulate the agency’s approach to media analytics and audience onboarding.

Requirements

• 1 - 3 year(s) relevant work experience; exposure to digital media analytics from internships, fellowships or agency-setting is ideal.
• Exposure to or experience with specialized data tools, automated workflows, or programming languages (e.g., R packages, Python, Datorama, SuperMetrics, Tableau, LiveRamp, Google Analytics).
• Experience cleaning, standardizing, and evaluating the quality of large, complex data sets to drive critical decision-making processes.
• Familiarity with digital campaign KPIs and advertising measurement concepts (e.g. multi touch attribution, identity graphs, etc.).
• Experience with project management tools like Monday.com, Slack, or Asana.
• Strong written and verbal communication skills. You can interpret data to communicate with others who have limited experience with ad analytics.
• Close attention to detail with ability to quickly troubleshoot errors with data sets, or data streams.
• Ability to work autonomously on projects with proper direction from superiors and to manage multiple tasks and timelines concurrently.
• Intellectual curiosity. Motivated to solve complex problems on behalf of a diverse client roster, from progressive political organizations and non-profits to Fortune 500 companies.

Benefits

• 100% company-paid medical, dental, and vision insurance
• 401(k) program with employer match up to 4%
• generous time off for vacation
• $50 monthly phone reimbursement
• unlimited sick time
• 16 weeks of paid leave for new parents