Senior Analyst – Marketing Analytics

Santa Monica, CA (On-site)

$93K/yr – $172K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own data-driven UA and GTM analytics to define tracking, signals, dashboards, and analyses that drive attribution clarity and new growth tactics across mobile and digital channels.

  • Growth Analytics: Partner with product, UA, and analytics engineers to implement tracking, dashboards, and deep-dives that inform attribution and tactics.
  • Targeting & Attribution: Refine signals and develop new tactics across SRNs and CAPI with UA teams.
  • Stakeholder Communication: Present insights to both technical and non-technical audiences.

Job Description

Responsibilities

  • Work with mobile marketing and product managers to identify and apply analytics that support user acquisition and retention goals for UA managers and GTM stakeholders.
  • Partner with product managers, UA managers, and analytics engineers to implement tracking, send signals to marketing vendors, build dashboards and reports, and conduct deep-dive analyses.
  • Collaborate with user acquisition teams to refine targeting, strengthen signals, answer and resolve attribution questions and develop new tactics and strategies across digital marketing platforms (for example, SRNs and CAPI).
  • Present marketing analytics insights and results to both technical and non-technical audiences.

Requirements

  • BA/BS degree required with a technical focus (e.g. data science, statistics, mathematics) or equivalent experience.
  • 5+ years of relevant experience in analytics-related work.
  • Experience working with business partners to create and communicate strategic, actionable takeaways, provide solutions, and expose areas of improvement.
  • Deep technical skills using SQL to generate data sets - familiarity working in a notebook-based workflow is a plus.

Benefits

  • Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, life and AD&D insurance, disability insurance;
  • 401(k) with Company match, tuition reimbursement, charitable donation matching;
  • Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
  • Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
  • If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Activision Blizzard, Inc. logo

Activision Blizzard, Inc.

Activision Blizzard, Inc. is one of the world’s largest interactive entertainment companies, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy CrushTM, and Bubble WitchTM. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!We’re proud to be recognized as one of FORTUNE’s "100 Best Companies To Work For®” for four consecutive years and have earned a spot on FORTUNE’s “Most Admired Companies,” and “Future 50” lists. Our 10,000+ global employees are some of the best and brightest talents across entertainment, media, and technology.

Founded in 2008
Santa Monica, California, USA
1.5K employees (293 in marketing)

Salaries

Posted range

$93K/yr – $172K/yr

Taken straight from the job posting.

See all Activision Blizzard, Inc. salaries
Activision Blizzard, Inc. logo

Senior Analyst – Marketing Analytics

Activision Blizzard, Inc. · Santa Monica, CA · On-site