Responsibilities

• Guide and drive use of data to impact media strategies for clients based on overall objectives, leveraging data-driven processes to improve precision and campaign performance
• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
• Partner across the DTAI teams to maintain a robust data infrastructure for seamless organization and analysis of customer data across all platforms and channels, including ensuring all marketing technology and data activities adhere to privacy and security regulations and industry best practices
• Partner with internal media investment teams to support campaign activation as well as data driven storytelling
• Share knowledge with client and internal teams regarding derived insights and results to impact business needs and further growth

Requirements

• 2+ years of experience in digital media and ad technology or within an analytics function in the marketing industry
• Strong analytical skills with understanding of hypothesis development, analyzing data, drawing conclusions, and developing actionable recommendations
• Excellent oral, written and client presentation skills, with the ability to create compelling data-driven narratives and a natural knack for storytelling
• Knowledge of database structures and experience with data manipulation
• Strong project management skills
• Embody a can-do attitude and a “figureoutability” mindset

Preferred

• Familiarity with:
• Web analytics platforms (Adobe Analytics, Google Analytics, etc.)
• Surveys (Lucid, Millward Brown, Nielsen, etc.)
• Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.)
• Experience working with various advanced statistical modeling and other forms of quantitative analysis
• Experience in multi-variate regression in projects
• Familiarity with P-value, VIF, T-score, R2, MSE, Durbin-Watson, etc.
• Hands on experience in SAS, R or Python (working in and creating code from scratch – not just running someone else’s code by changing parameters and/or using prompt-engineering)

Benefits

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
• All your information will be kept confidential according to EEO guidelines.