Senior Analyst, Digital Marketing - Email Marketing

Responsibilities

• Be a subject matter expert on your campaigns, using data to guide cross-functional teams toward effective email journeys.
• Project manage campaign requests to ensure timely delivery, smooth cross-functional coordination, and adherence to SLAs.
• Partner with Marketing Operations to ensure campaign strategies translate seamlessly into functional database segments.
• Collaborate with the global email strategy lead to test new concepts, share frontline insights, and help optimize broader email programs.
• Manage the email campaign request workflow via Asana to prevent audience conflicts and rush errors.
• Review builds, troubleshoot design issues in Knak, sync assets, and schedule campaigns in Marketo.
• Perform rigorous QA on subject lines, pre-header text, CTAs, and overall structural compliance before deployment.
• Build and refine target audiences using lead-specific fields and account-specific intent data (e.g., 6sense).
• Consult with Demand Gen and Field Marketing to recommend effective email frameworks, such as event sequences or nurtures.
• Execute A/B tests and implement dynamic content to personalize emails for specific segments.

Requirements

• Minimum 3 years of hands-on email marketing experience (Marketo preferable).
• Strong project management skills with the ability to firmly but diplomatically ensure SLA adherence.
• Exceptional attention to detail—capable of immediately spotting a broken Marketo token, a missing link, or formatting errors.
• Understanding of how complex data (Salesforce, Marketo, intent data) informs audience segmentation and marketing influence.
• Strong analytical skills with experience translating metrics into actionable recommendations for stakeholders.
• Experience working within a matrixed organization with multiple teams (global, regional, demand gen, field marketing).
• Deep experience scheduling and launching emails in Marketo; Marketo Certification a plus.
• Proficiency with ecosystem tools like Knak, Litmus, and Opensense.
• Bachelor’s or master’s degree.

Benefits

• Qualtrics Experience Program - A bonus each year for an experience of your choosing.
• Worldwide and diverse community that enjoys helping each other.
• At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team.
• The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #hybrid