Responsibilities

• Support paid media investment planning, budget management, MMM scenario development, forecasting, and leadership presentations.
• Develop and maintain investment frameworks that quantify business impact and inform budget allocation and incremental investment decisions.
• Translate MMM insights into actionable media plans and investment recommendations that support business objectives, marketing efficiency, and long-term growth.
• Partner in the evolution of MMM capabilities, ensuring modeling insights are operationalized within planning, forecasting, and optimization processes.
• Support the development of forecasting capabilities that strengthen cross-channel investment decision-making.
• Develop and maintain a comprehensive testing roadmap aligned to business priorities and growth opportunities.
• Lead the planning, execution, measurement, and documentation of paid media, creative, and platform testing initiatives.
• Evaluate creative and media effectiveness through structured testing frameworks and performance analysis.
• Connect testing and performance insights with MMM and investment planning to improve overall marketing effectiveness.
• Support go-to-market planning, measurement strategies, and performance evaluation for emerging platforms and marketing capabilities.

Requirements

• 4-6 years of experience in Marketing, Advertising or similar field; Retail experience highly desirable
• Deep familiarity with the digital environment/media buying process and possess 4+ years of performance media experience including deep knowledge around paid media platforms (including analytics platforms)
• Strong analytical skills, ability to take big data and derive takeaways/actionable insights
• Teammate with the ability to navigate an organization, influence partners and build consensus with internal and external partners
• Innovative mentality with intellectual curiosity
• Track record of success in providing analysis, strategic direction, and specific business recommendations to senior management on critical decisions
• Strong written and verbal communication skills, especially when explaining complex topics
• Advanced Excel and Powerpoint skills
• Bachelor's degree or equivalent experience

Benefits

• Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• No-cost mental health and well-being support through our Employee Assistance Program (EAP).
• 401(k) with company match and Associate Stock Purchase Program with discount.
• Opportunity for paid time off, paid parental leave and access to family building benefits.
• Home, auto and pet insurance and a company-provided Care.com subscription.
• Tuition reimbursement and scholarship opportunities for post-secondary education.
• Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.
• Visit bbwbenefits.com for more details.