Senior Analyst, Demand Generation - Paid Social

Responsibilities

• Drive Full-Funnel Growth: Build, launch, and optimize global campaigns directly in-platform across paid social and programmatic globally — owning execution end to end, from brief to live to optimized to reported.
• Maximize Target Account Coverage: Onboard and manage account-based audiences (6sense, Demandbase, Terminus) while maintaining clean suppression and exclusion architectures to eliminate wasted spend on active opportunities, competitors, or non-serviceable accounts.
• Optimize Budget & Pacing: Daily manage pacing and in-flight budget allocations within guardrails for a defined portion of the global media budget, forecasting spend accurately and recommending reallocations based on marginal return.
• Lead Campaign Testing & Strategy: Design, execute, and report on test plans for assigned programs, presenting performance reviews that conclude with clear, data-driven recommendations on what to change.
• Cross-Functional Campaign Delivery: Partner with demand generation, marketing operations, sales development, and creative teams to ensure clear brief requirements, smooth lead flow, and privacy compliance (GDPR/CCPA).

Requirements

• Hands-On Dual-Channel Experience: 4–6 years of hands-on paid media experience (majority in B2B), with personal experience building and optimizing campaigns in both paid social and programmatic platforms.
• Execution & Technical Rigor: Practical experience with campaign architecture, tracking, conversion configuration, and UTM discipline, alongside working knowledge of CRMs (Salesforce/Marketo), web analytics, and BI tools.
• Full-Funnel Strategy Execution: Demonstrated understanding of top-, mid-, and bottom-of-funnel audience strategies, account-based advertising platforms, and intent data in long enterprise sales cycles.
• Data-Driven Decision Making & Communication: Proven ability to run campaign tests, explain platform metrics clearly to stakeholders, and adjust tactics based on data evidence.

Benefits

• $1800 Experience bonus to be used for an “Experience” of your choosing
• QMentorship Program matches you with a mentor inside Qualtrics to get meaningful coaching from someone outside your team.
• Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.
• The Qualtrics Hybrid Work Model