Senior Analyst, Data Commercialization Strategy & Go-to-Market

Atlanta, GA (On-site)

$128K/yr – $193K/yrSenior LevelFull time

Posted 4 days ago

Job Summary

Own the go-to-market for Worldpay data products, driving market insight, value messaging, and cross-functional enablement across Product, Sales, Partnerships, and Marketing.

  • Develop value propositions and messaging
  • Lead commercialization plans and enablement materials

Job Description

Responsibilities

  • Conduct market, customer, partner, and competitive research to identify priority segments, use cases, partnership opportunities, and emerging trends relevant to Worldpay’s data products.
  • Develop clear value propositions, positioning, messaging frameworks, customer narratives, and use cases that translate complex data capabilities into meaningful business value.
  • Build commercialization and marketing plans for data products and partner solutions, including target audiences, channels, content needs, launch activities, and engagement strategies.
  • Create high-quality sales and client-facing collateral, including presentations, solution overviews, one-pagers, customer stories, talking points, and other enablement materials.
  • Design and deliver training and engagement programs that help Sales, Partnerships, Product, Marketing, and other commercial stakeholders understand the market opportunity, product value, target use cases, and customer story.
  • Support external partner and customer engagement through tailored presentations, joint value propositions, commercialization materials, workshops, and market-facing programs.
  • Partner closely with Product, Data Science, Partnerships, Sales, and Marketing to ensure market insight and stakeholder feedback inform product positioning, launch priorities, and commercialization decisions.
  • Develop market assessments, business cases, and strategic recommendations that help leadership evaluate growth opportunities and prioritize investments.
  • Monitor market response, stakeholder feedback, content effectiveness, and commercialization results to refine messaging, enablement, and engagement plans over time.
  • Provide concise, executive-ready updates and recommendations on market trends, partner opportunities, customer needs, and commercialization progress.

Requirements

  • Experience in commercial strategy, product marketing, market intelligence, consulting, partnerships, sales enablement, or go-to-market roles.
  • Strong curiosity about markets, customers, partners, and how data products can solve real business problems.
  • Ability to synthesize market research, customer insight, and complex product information into clear value propositions, messaging, and actionable recommendations.
  • Excellent written, verbal, and visual communication skills, with experience creating polished presentations, collateral, training, and strategic narratives.
  • Comfort engaging with internal stakeholders, customers, and partners and adapting the story for different audiences.
  • Strong analytical and problem-solving skills, with the ability to assess market opportunities, competitive dynamics, and commercial potential.
  • Ability to influence and collaborate across Product, Data Science, Sales, Partnerships, and Marketing in a matrixed environment.
  • Highly organized and able to manage multiple workstreams, deadlines, and stakeholder needs with attention to detail.
  • A growth mindset and desire to deepen expertise in data commercialization, product strategy, partnerships, and go-to-market execution.
  • Experience in payments, fintech, data, analytics, SaaS, advertising technology, marketing technology, or digital commerce is a plus.

Preferred

  • Experience in payments, fintech, data, analytics, SaaS, advertising technology, marketing technology, or digital commerce is a plus.
Global Payments Inc. logo

Global Payments Inc.

At Global Payments (NYSE : GPN), we empower simple, fast, secure payments for everyone. And to do that, we’ve built a complete, worldwide commerce ecosystem that delivers software and services at scale to millions of companies around the world—from ambitious startups to global enterprises.Our team of 27,000 experts is dedicated to your success. Headquartered in Atlanta, Georgia, we're a Fortune 500® company and a member of the S&P 500 with worldwide reach spanning North America, Europe, Asia Pacific and Latin America. Wherever you are—or wherever you want to be—we’re there, ready to support you.For more information, visit company.globalpayments.com and follow Global Payments on X , LinkedIn and Facebook.

Founded in 1967
Atlanta, Georgia, USA
25K employees (347 in marketing)

Salaries

Posted range

$128K/yr – $193K/yr

Taken straight from the job posting.

See all Global Payments Inc. salaries

Funding

Total Funding
$1.8B
Last Raise
$1.8B
Post IPO Debt, 2 years ago

Funding History

  • Feb 2024
    Post IPO Debt • $1.8B

Traffic Signals

Monthly Visitors
282K
Monthly Google Ads Budget
$756.2K
Traffic Source Mix
Search
31.2%
Direct
42.7%
Referral
13.4%
Social
11.3%
Paid
1.2%

Headcount Trend

Current headcount: ~24.8K

Recent News

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Senior Analyst, Data Commercialization Strategy & Go-to-Market

Global Payments Inc. · Atlanta, GA · On-site