Responsibilities

• Audience Strategy and Management: Contribute to integration of audience research and activation for end-to-end audience approach
• Develop target audience profiles using mix of syndicated and client data to craft holistic audience strategy grounded in business objectives
• Partners closely with investment team on audience translation with platforms and publishers
• Translates market research into addressable targeting signals and strategies for campaigns
• Builds expertise first, second and third party data activation for consumer targeting
• Business Planning: Supports broader business initiatives by providing insight into industry and category intel that impacts our line of work
• Assist in providing always-on competitive analysis, including recurring reports as well as ad hoc analyses using a range of competitive monitoring approaches covering media spending, creative launches, social activity, industry, business and product news
• Campaign Reporting: Supports the performance analytics team in ingesting and summarizing key media performance findings and optimizations
• Support measurement and analytics workstreams including coordinating landscape context to inform media performance
• Assists performance analytics team in ingesting campaign lift study reporting

Requirements

• 3+ years working in an agency environment
• Requires excellent organization and communication skills, both written and verbal
• Ability to work both independently and collaboratively
• Familiarity with syndicated, in-platform, and customer data sources
• Demonstrate critical thinking and problem solving abilities
• Self-motivated, willing and able to learn in a fast-paced environment
• Key Skills: Communication: Acts as support for all deliverables, enabled by continuous and proactive communication with internal team and active listenership among all meetings
• Key Skills: Strategic Thinking: ability to connect the dots to long-term goals and objectives by recognizing important client and business needs
• Key Skills: Problem Solving: Considers relevant information and options before making decisions within a defined responsibility
• Key Skills: Self-Autonomy and Proactivity: Ability to initiate workstreams independently, once prompted by team or manager

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.