Responsibilities

• Lead digital shelf strategy and content syndication execution across all brands and retailer network channels
• Develop and implement content strategies that improve product discoverability, visibility, engagement, and conversion
• Manage product content syndication through platforms including Salsify, Syndigo, and NIQ
• Oversee content deployment across retailer channels and ensure compliance with retailer-specific content requirements
• Monitor, troubleshoot, and resolve publication issues to ensure accurate and timely content deployment
• Manage retailer channel mappings, syndication configurations, and direct retailer connections to support accurate content distribution
• Update and maintain retailer assortments to ensure products are published accurately and distributed correctly across retailer platforms
• Review and approve product content, item records, and content submissions within retailer and syndication platforms
• Partner with external agencies on content creation, optimization, and execution initiatives
• Optimize product content across SEO and AEO copy, MRHI, imagery, enhanced content, and more

Requirements

• Bachelor's degree preferred in Marketing, Business, Communications, Analytics, or a related field
• 4–7 years of experience in digital shelf strategy, content syndication, Product Information Management, eCommerce, Omnichannel, or a related field
• Experience within CPG, eCommerce, digital commerce, or retail content environments preferred
• Advanced knowledge of syndication platforms such as Salsify, Syndigo, and NIQ
• Experience with content measurement and optimization tools such as Vizit or similar platforms preferred
• Strong understanding of SEO, AEO, digital shelf best practices, content governance, and retailer content requirements
• Excellent communication, analytical, organizational, and project management skills

Preferred

• Serves as a subject matter expert for digital shelf strategy, content syndication, and retailer content execution
• Influences cross-functional stakeholders without direct authority
• Gains alignment across internal teams, agencies, retailers, and external partners
• Translates complex content performance data into clear business recommendations
• Drives continuous improvement through process optimization, governance, and best practices
• Navigates competing priorities while maintaining focus on high-impact initiatives
• Demonstrates initiative, accountability, and ownership in a matrixed environment
• Communicates strategic recommendations and performance insights effectively to senior leadership
• Identifies risks, opportunities, and emerging trends to support business growth

Benefits

• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match