Responsibilities

• Build paid search/Commerce strategies across search engines, as well as AMS, and applicable platforms
• Monitor and optimize performance to meet business objectives
• Gather and analyze keyword research necessary to build a new campaign
• Responsible for gathering necessary data for plan development
• Group keywords into ad groups and develop relevant ad copy and extensions
• Present recommendations and apply client feedback to keyword and copy proposal
• Upon campaign approval, responsible for building flowcharts and loading buys into Prisma
• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
• Primary party responsible for trafficking approved plan into search engines
• Primary party responsible for QA of all campaign components prior to launch

Requirements

• 1-2 years of paid media experience with a focus on Commerce
• Experience buying and planning across multiple platforms to include Google, Bing, AMS, Criteo, etc.
• Knowledge of Amazon, Walmart, Target platforms
• AMS platform, AAP platform, Criteo, and/or Google Ads preferred
• Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE preferred
• Experience working in a client-facing capacity
• Experience using paid media to complement earned media campaigns and meet business objectives
• Proficiency in MS Suite: Excel, Word, Microsoft office, PowerPoint
• Demonstrate critical thinking and problem-solving skills

Benefits

• Medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.