Responsibilities

• Overseeing the development of the U.S. and LACAR Co-Brand marketing strategy, brand campaigns and promotions, inclusive of, crafting briefs, creative evaluation and feedback, optimizing marketing plans and analyzing program results
• Leading acquisition and spend marketing efforts across all JetBlue-owned digital channels
• Partnering with the Media team to create acquisition performance marketing and search campaign media plans
• Representing JetBlue as the day-to-day point-of-contact for campaigns and marketing initiatives with agencies and co-brand partners, maintaining a positive relationship with both
• Serving as an internal workgroup liaison, partnering closely with internal Loyalty & Co-Brand team to understand program strategy and roadmap and facilitating discussions to inform and determine business and communications needs
• Lead marketing efforts for other co-brand-related initiatives as needed
• Lead BlueHouse lounge marketing efforts
• Partner with regional marketing and brand teams to promote co-brand credit card in key markets
• Other duties as assigned

Requirements

• Bachelor’s degree in Business, Marketing or a relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience
• Three (3) years of marketing, brand, or advertising experience
• Ability to meet tight deadlines and handle multiple projects simultaneously
• Experience working through the entire advertising process, including briefing/strategy, creative development, media planning, execution and reporting
• Deep understanding and passion for the loyalty and co-brand space
• Creating and analyzing marketing metrics (tactics, budgets and ROI)
• Ability to manage advertising agency and other business partners
• Available for occasional overnight travel (10%)
• Must pass a pre-employment drug test
• Legally eligible to work in the country in which the position is located
• Authorization to work in the US is required, this position is not eligible for visa sponsorship

Preferred

• Five (5) years of marketing/brand/advertising experience
• Two (2) years credit card co-brand or loyalty marketing experience
• Previous leadership experience
• Intermediate to advanced Spanish proficiency

Benefits

• The base pay range for this position is between $88,000.00 and $132,000.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.