Senior Analyst, Casino Marketing Analytics - Corporate (Las Vegas)

Las Vegas, NV (Hybrid)

Salary Not AvailableSenior Level2+ years expFull time

Posted 2 weeks ago

Job Summary

Own and lead analytics for the Enterprise Analytics program within Casino Marketing, driving profitability through rigorous analysis, modeling, and clear storytelling; mentor junior analysts, guide cross-team projects, and deliver actionable insights to senior leaders.

  • Own end-to-end analytics for marketing campaigns and player behavior
  • Lead junior analysts and collaborate with senior leaders
  • Build and present insights to drive profitability

Job Description

Responsibilities

  • The Senior Analyst role supports the Caesars Entertainment ‘Enterprise Analytics’ department mission of providing world class analytical support, delivering insights that drive profit, and being a reliable business partner for all operational areas of VIP (Casino) Marketing/Operations
  • This role supports Casino Marketing by analyzing player behavior, campaign performance, and customer trends to help inform marketing strategy and business decisions that drive player engagement, loyalty, and revenue
  • The Sr. Analyst will also contribute to the leadership of the team by helping to mentor, train, and guide the junior analysts.
  • Interact with Senior leaders in the organization to develop and refine requests for analyses. Identify potential business opportunities and pursue them through analytics and creative solutions in consultation with team leadership
  • Conduct objective, rigorous analytics to help the business improve profitability, operational processes, and customer service with minimal guidance from management – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization
  • Distill vast datasets into actionable insights and recommendations that guide decisions and strategies. Develop presentation materials that synthesize analyses into a format ready for senior management consumption and assume a substantial role in communicating analysis findings clearly, concisely and compellingly to senior management, in both verbal and written formats. Assist Analyst I &II team members in structuring and executing their analytics and in developing presentation materials
  • Participate actively in discussions with senior clients, and assist in driving the development, implementation and evaluation of strategic projects
  • Develop and support reporting for operating departments to provide senior leaders visibility into trends and business performance drivers
  • Use technology (e.g., SQL, R, Tableau, Google BigQuery, Python) to develop analytics and reporting tools; take an active role in integrating new technologies and tools into the department’s processes. Experienced in working in both Microsoft Excel and PowerPoint
  • Propose and implement improvements that drive material efficiencies in processes and reporting

Requirements

  • Must be 21 years of age or older
  • Bachelor’s degree from an accredited four-year college
  • 2+years of professional work (or equivalent experience)
  • Demonstrated business acumen for the casino industry; can articulate the fundamental drivers of business performance
  • Advanced skills in querying, analyzing, and visualizing large data sets. Proficiency in SQL and ideally one or more of the following programming languages: R, VBA, SAS, Python, and experience in working with Google BigQuery. Experienced in Microsoft Excel and PowerPoint
  • Strength in critical thinking, problem solving, and written and verbal communication. Comfort in articulating complex information and analyses to a variety of audiences
  • Intellectual curiosity and willingness to quickly learn relevant database applications and software
  • Ability to effectively interact with and influence key stakeholders, manage multiple projects simultaneously, and meet deadlines while consistently delivering accurate and high-quality work
  • Demonstrated ability to work effectively in a team-oriented environment
  • Ability to uphold and demonstrate the highest level of integrity
Caesars Entertainment logo

Caesars Entertainment

Caesars Entertainment, Inc. is the largest casino-entertainment Company in the U.S. and one of the world's most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.'s resorts operate primarily under the Caesars®, Harrah's®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the Company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. 21+Gambling Problem? 21+ to gamble. Gambling Problem? Call 1-800-522-4700 or text 800GAM. For more information, please visit. www.caesars.com/corporate.Caesars Entertainment promotes a collaborative culture where accountability, passion, and idea sharing create a foundation for innovation and continuous improvement in the casino entertainment industry. Caesars is always looking for intellectually-curious professionals who are aligned with our values, motivated by meritocracy, and inspired by our commitment to our guests, team members, communities, and environment. Learn what it’s like to join a diverse by design team at Caesars Entertainment and check out our open jobs.

Founded in 1992
Las Vegas, Nevada, USA
18K employees (1,734 in marketing)

Marketing Team

Marketing Team Size
1,363 (8% of company)
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$10.7B
Last Raise
Post IPO Debt, 1 years ago

Traffic Signals

Monthly Visitors
8.5M
Monthly Google Ads Budget
$27.7K
Traffic Source Mix
Search
32.5%
Direct
50.9%
Referral
13.9%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~18K
Caesars Entertainment logo

Senior Analyst, Casino Marketing Analytics - Corporate (Las Vegas)

Caesars Entertainment · Las Vegas, NV · Hybrid