Senior Analyst, Business Line of Credit, Lifecycle Marketing

Responsibilities

• Own lifecycle marketing initiatives and workstreams across email, MYCA, and the Amex app.
• Use customer, campaign, and performance insights to improve activation, engagement, and repeat loan utilization.
• Partner with Analytics, Product, and Marketing Automation & Enablement to translate lifecycle strategies into actionable campaigns, including targeting, segmentation, personalization, and test and learn plans.
• Manage lifecycle campaigns and customer journeys from concept through execution, including strategy, targeting, copy and creative development, stakeholder approvals, deployment, and post-campaign analysis.
• Serve as the day-to-day owner for initiatives, coordinating across internal teams and partners to ensure high-quality and timely execution.
• Develop and execute tests across messaging, cadence, creative, targeting, and customer journeys, using results to optimize marketing performance and the customer experience.
• Monitor and analyze campaign and lifecycle performance to identify key trends, insights, and opportunities for optimization.
• Translate performance data into clear, actionable recommendations and contribute to business reviews, planning discussions, and leadership updates.

Requirements

• 3–5 years of experience in lifecycle, customer, or product marketing, with hands-on experience across customer-facing channels, particularly email; Salesforce Marketing Cloud experience is a plus.
• Strong data aptitude and analytical rigor with the ability to translate data and customer insights into actionable recommendations.
• Demonstrated ability to own initiatives from planning through execution and measurement while effectively managing multiple priorities and stakeholders.
• Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional partners in a fast-paced environment.

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities