Senior Analyst, Business Analytics

New York, USA (Hybrid)

$0K/yr – $0K/yrSenior Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive data-driven advertising analytics and client reporting in Hearts & Science’s data analytics team.

  • Own measurement plan execution and campaign reporting
  • Must-have: 1+ year of data/analytics experience in advertising and integrated marketing
  • Standout: Dashboards in Datorama/Tableau and data storytelling in decks

Job Description

Responsibilities

  • Executing the measurement plan
  • Production of campaign reports and analyses according to measurement plans
  • Development of dashboards in data visualization tools such as Datorama and Tableau
  • On-going data QA to ensure data used for reporting and analysis is accurate
  • Development of observations and actionable insights around campaign results
  • Data storytelling of results and analyses in presentation decks/slides
  • Presenting reports and proposals to clients during monthly and weekly phone calls
  • Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization
  • Keep in front of industry trends and developments by engaging in training

Requirements

  • A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
  • Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development
  • Expertise in audience-based marketing and data-driven advertising
  • Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
  • Stellar communication skills
  • Comfortable working in ambiguous situations

Preferred

  • Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave

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