Responsibilities

• Support the development and maintenance of measurement frameworks for paid media campaigns across channels (search, social, programmatic, display)
• Help define and track KPIs aligned to campaign objectives (awareness, engagement, conversion)
• Monitor campaign performance and flag trends, anomalies, or optimization opportunities to senior team members
• Contribute to cross-channel performance analysis and help prepare recommendations for internal and client review
• Support website measurement through tagging, tracking, and data quality checks
• Work within analytics tools (GA4, Adobe Analytics) and tag management systems (GTM, Tealium)
• Analyze user behavior, conversion funnels, and content engagement to surface insights
• Collaborate with development and strategy teams to support proper tracking implementation
• Build and maintain dashboards and recurring reports for internal teams and clients
• Pull and synthesize data from multiple sources (media platforms, web analytics, third-party vendors)

Requirements

• Bachelor’s Degree from an accredited four-year college or university, or equivalent work experience .Degree in Marketing, Data Management, Economics, Statistics, Mathematic, Data Science, or related major preferred
• 2–4 years of experience in digital analytics, paid media measurement, or marketing analytics (agency experience a plus)
• Familiarity with analytics platforms (Google Analytics 4, Adobe Analytics)
• Exposure to media platforms (Google Ads, Meta, DV360, LinkedIn, etc.)
• Working knowledge of tag management tools (Google Tag Manager, Tealium)
• Proficiency in Excel; experience with data visualization tools (Tableau, Power BI, Looker) a plus
• Basic SQL or data manipulation experience a plus
• Experience in healthcare, pharma, or regulated industries a plus but not required

Benefits

• All positions are remote friendly. At Spectrum, you choose where you work. We are a hybrid work environment with options to work in one of our three offices (D.C., New York, and Chicago), remotely from anywhere in the United States, or a combination.
• No matter where you work, you’ll benefit from the monthly cell phone reimbursement.
• Flexible time off. Take the time you need in addition to company holidays, voting time, jury duty and bereavement. We also offer a Sabbatical Program after 7 years of service.
• 13 weeks paid Parental Leave, inclusive of adoption and foster care placement.
• Continuous learning and development through Greatest Potential Self (proprietary talent program), tuition reimbursement programs, and in-house 1:1 coaching with access to talent and productivity-based assessments.
• Bring your friends to work at Spectrum and earn a generous referral bonus.
• Medical concierge service to assist with scheduling appointments, finding care, estimating and resolving claim issues, etc.
• Thorough onboarding including accessible conversations with leadership.
• 401k with company match and 1:1 Financial Coaching and Education.
• Wellness benefits including medical, dental, vision, as well as science-backed meditation and mindfulness tools through Headspace.