Drive the Tech Alliance Program and vertical GTM for Nerdio, owning positioning, messaging, and alliance content.

• Own the Tech Alliance Program and related messaging for alliance partnerships.
• 6+ years in B2B product marketing with alliance or vertical GTM.
• Deep Microsoft ecosystem familiarity (Azure/AVD/Windows 365/Intune) and cross-functional execution.

Responsibilities

• In partnership with product, build out and own our Tech Alliance Program, which sits atop the Window Cloud ecosystem.
• Develop and own positioning, messaging, and content for Nerdio's key alliance partnerships.
• Build and maintain industry vertical messaging frameworks for Nerdio's highest-priority segments, including Healthcare, Financial Services, Manufacturing, and Public Sector.
• Produce high-quality PMM deliverables — including case studies, solution briefs, battle cards, industry-specific landing pages, pitch decks, and ROI tools — tailored to alliance and vertical audiences.
• Support go-to-market readiness for new integrations and partnerships, ensuring internal alignment and external visibility.
• Partner with partner marketing team to translate GTM strategies for our Alliance partners into campaigns demand gen activations, ensuring messaging and content assets are aligned to target audience buying journeys.
• Gather and synthesize customer, partner, and market insights to continuously refine alliance and vertical positioning.
• Represent Nerdio at alliance events, partner briefings, and industry conferences as a credible spokesperson.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 6+ years of product marketing experience in B2B technology, with demonstrated expertise in alliance or partner marketing and/or industry vertical GTM.
• Deep knowledge of the Microsoft ecosystem — including Azure, AVD, Windows 365, and/or Intune — strongly preferred.
• Proven ability to develop and execute positioning and messaging frameworks that resonate with technical and business buyers.
• Strong writing and content development skills across PMM formats — solution briefs, pitch decks, battle cards, and campaign copy.
• Experience working cross-functionally with alliance, sales, and demand gen teams in a fast-paced environment.
• Strong analytical and market research skills; ability to synthesize competitive, customer, and market intelligence into clear strategic recommendations.
• Comfort with and willingness to use AI tools to maximize impact and efficiency.

Preferred

• Experience with co-sell or Microsoft Partner Network (MPN) programs.
• Background in one or more of Nerdio's target verticals (Healthcare, Finserv, Manufacturing, Public Sector).
• Familiarity with end user computing, cloud desktop, or device management market categories.
• Experience in a high-growth SaaS or cloud technology company.

Benefits

• Competitive Base and Incentive Plan
• Stock Options
• Health and Welfare Plans*
• Life and Disability Plans*
• Retirement Plan*
• Unlimited Flexible Paid Time Off, including your birthday off!
• Collaborative Team Culture
• Benefits for international employees, outside the US, vary by country.