Senior Alliance & Industry Product Marketing Manager

USA (Remote)

$130K/yr – $150K/yrSenior Level6+ years expSalaried Ft

Posted 4 months ago

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Job Summary

Drive and own Nerdio's Tech Alliance Program and vertical GTM, shaping messaging and content for alliance partners and key segments.

  • Must-have: 6+ years in B2B product marketing with alliance/partner GTM experience.
  • Standout: Deep Microsoft ecosystem knowledge and cross-functional collaboration with sales and demand gen.

Job Description

Responsibilities

  • In partnership with product, build out and own our Tech Alliance Program, which sits atop the Window Cloud ecosystem.
  • Develop and own positioning, messaging, and content for Nerdio's key alliance partnerships.
  • Build and maintain industry vertical messaging frameworks for Nerdio's highest-priority segments, including Healthcare, Financial Services, Manufacturing, and Public Sector.
  • Produce high-quality PMM deliverables — including case studies, solution briefs, battle cards, industry-specific landing pages, pitch decks, and ROI tools — tailored to alliance and vertical audiences.
  • Support go-to-market readiness for new integrations and parnterships, ensuring internal alignment and external visibility.
  • Partner with partner marketing team to translate GTM strategies for our Alliance partners into campaigns demand gen activations, ensuring messaging and content assets are aligned to target audience buying journeys.
  • Gather and synthesize customer, partner, and market insights to continuously refine alliance and vertical positioning.
  • Represent Nerdio at alliance events, partner briefings, and industry conferences as a credible spokesperson.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 6+ years of product marketing experience in B2B technology, with demonstrated expertise in alliance or partner marketing and/or industry vertical GTM.
  • Deep knowledge of the Microsoft ecosystem — including Azure, AVD, Windows 365, and/or Intune — strongly preferred.
  • Proven ability to develop and execute positioning and messaging frameworks that resonate with technical and business buyers.
  • Strong writing and content development skills across PMM formats — solution briefs, pitch decks, battle cards, and campaign copy.
  • Experience working cross-functionally with alliance, sales, and demand gen teams in a fast-paced environment.
  • Strong analytical and market research skills; ability to synthesize competitive, customer, and market intelligence into clear strategic recommendations.
  • Comfort with and willingness to use AI tools to maximize impact and efficiency.

Preferred

  • Experience with co-sell or Microsoft Partner Network (MPN) programs.
  • Background in one or more of Nerdio's target verticals (Healthcare, Finserv, Manufacturing, Public Sector).
  • Familiarity with end user computing, cloud desktop, or device management market categories.
  • Experience in a high-growth SaaS or cloud technology company.

Benefits

  • Competitive Base and Incentive Plan
  • Stock Options
  • Health and Welfare Plans*
  • Life and Disability Plans*
  • Retirement Plan*
  • Unlimited Flexible Paid Time Off, including your birthday off!
  • Collaborative Team Culture
  • * Benefits for international employees, outside the US, vary by country.
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Nerdio

4.0 Glassdoor

Nerdio is a leading provider of powerful, simplified cloud management solutions for businesses of all sizes. Trusted by enterprise IT departments and managed service providers (MSPs) alike, Nerdio equips organizations with seamless, cost-effective management tools for Azure Virtual Desktop (AVD), Windows 365, and comprehensive Modern Work solutions. With thousands of customers worldwide, Nerdio accelerates cloud adoption, enabling companies to thrive in an era of hybrid work by providing modern, future-proof technology that adapts to evolving workplace needs.www.getnerdio.com

Founded in 2016
Chicago, Illinois, USA
383 employees (24 in marketing)
71% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
108.4K
Monthly Google Ads Budget
$65K
Traffic Source Mix
Search
45.3%
Direct
42.7%
Referral
6.9%
Social
3.5%
Paid
1.5%

Headcount Trend

Current headcount: ~383

Marketing Team

Marketing Team Size
24 (6% of company)
Median Career Experience
14 years
Median Tenure
2.1 years

Funding

Total Funding
$625M
Last Raise
$500M
Series C, 12 months ago

Funding History

  • Mar 2025
    Series C • $500M
  • Dec 2022
    Series B • $117M
  • Feb 2020
    Series A • $8M

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