Responsibilities

• Acquisition Systems & Automation
• - Design, build, and maintain automated acquisition systems — including AI-driven outbound (e.g. AI SDR workflows), enrichment pipelines, lead routing, and lifecycle automation.
• - Build personalization logic for inbound and outbound programs, driven by audience segments, behavioral signals, and lifecycle stage, and operate it at scale.
• - Instrument and integrate the acquisition stack — CDP, marketing automation, CRM, and experimentation tooling — so data and triggers flow reliably across systems.
• Segment & Audience Intelligence
• - Mine quantitative and qualitative data to identify high-propensity customer segments, and build the models that score and prioritize acquisition targets.
• - Leverage AI and automation to enrich audience profiles, including data append, third-party signal aggregation, and web scraping where appropriate.
• Campaign Architecture & Experimentation
• - In partnership with the Director of Demand Generation and Director of Lifecycle Marketing, translate pipeline goals into automated campaign workflows spanning acquisition, onboarding, and account graduation.
• - Build the experimentation infrastructure that lets the team test messaging, offers, and channel mix, and turn winning pilots into evergreen, automated motions.

Preferred

• Systems thinker with a builder’s bias — defaults to automating a problem rather than executing it manually. Intellectually curious and analytically rigorous, comfortable in ambiguous, data-rich environments.
• Entrepreneurial, with a bias toward testing, iteration, and measurable outcomes.
• Excellent communicator, able to translate technical systems into narratives that both technical and non-technical stakeholders can act on.
• Thrives in a fast-paced, high-growth environment.