Responsibilities

• Strategy and Roadmap: Develop and execute a content roadmap that aligns with business goals and drives pipeline growth.
• Translate SEO inputs into published content with clear funnel narratives and CTAs.
• Identify high-value BOFU content gaps (comparisons, ROI, implementation FAQs) and manage the build of assets to close the gaps.
• Content Development and Refreshes: Use AI tools to draft content, brainstorm topics, and generate personalized variations for different audiences.
• Lead structured refreshes of existing content, with a focus on AI extractability, semantic alignment, and conversion.
• Create high-quality MOFU/BOFU content that balances SEO optimization with a conversion-focused approach.
• Partner with Creative and Web teams to create product explainers, calculators, and embed proof points into content.
• Workflow and Enablement: Enforce AI-first workflows to automate content planning, briefing, drafting, and approval.
• Leverage AI Tools (AirOps, Clearscope, Gemini) to increase speed, consistency, and output without sacrificing quality.
• Maintain editorial guidelines and knowledge base for both freelancers and AI-assisted workflows.

Requirements

• 7+ years in content marketing, content strategy, or SEO-driven editorial roles (B2B SaaS, healthcare a plus).
• Proven track record creating MOFU/BOFU content.
• Familiarity with managing and creating AI-assisted workflows (AirOps, Clearscope, Gemini).
• Strong editorial judgment, storytelling, organizational, and project management skills.
• Comfortable working cross-functionally with SEO, Product Marketing, Web, and Creative teams.

Benefits

• Perks & Benefits: United States—healthcare benefits plus work-from-home basics and discounts (e.g., Dell). Resources for mental and physical well-being (Gympass, Telus Employee Assistance Program).
• Costa Rica—wellness and childcare subsidy, education/University discount; access to health and fitness apps and mental health resources.