Responsibilities

• Develop, implement, and optimize paid media campaigns as the Ads Lead for 4+ nonprofit clients across digital platforms, including paid social, search, display, and programmatic advertising
• Develop and implement long-term advertising strategies aligned with agency goals, conducting audience research and recommending platforms, messaging, and targeting strategies to allocate client media budgets for optimal impact
• Build, monitor, and analyze ad performance on platforms like Meta, Google, LinkedIn, etc. with strong attention to detail to ensure KPIs are met or exceeded
• Oversee a portfolio of nonprofit Google Ad Grant accounts to support client advertising goals and strategies through Google search; set the standard for Ad Grant and paid search best practices
• Provide strategic recommendations and actionable insights to clients based on campaign data , maintaining organized and accurate documentation and communication of ad strategies, placements, and performance metrics
• Craft compelling data-driven narratives tailored to diverse stakeholders, delivering holistic insights reports that integrate data from multiple sources and connect campaign metrics to strategic goals
• Guide strategic copywriting and creative direction that drives results; provide feedback to clients and teams on opportunities to strengthen campaign concepts, messaging, and themes
• Identify new campaign ideas and testing opportunities to drive more conversions and increase return; research ways to improve ad performance and efficiency and communicate those tactics across the team
• Develop and maintain strong client relationships, building trust with senior stakeholders and guiding high-level strategy conversations that incorporate services and channels beyond advertising
• Partner with account managers and service leads to assess challenges and propose holistic solutions; identify and share trends across clients and social impact cause areas to help the broader Whole Whale team see the big picture

Requirements

• 4+ years of professional experience in digital advertising or digital marketing roles with a high bar for rigor, quality, and integrity
• Comprehensive understanding of digital advertising strategy & tactics, including for lead generation, fundraising, traffic, conversions, and brand awareness
• Experience building and managing digital advertising campaigns on Meta, Google, and other digital platforms
• Proven ability to craft compelling data-driven narratives that connect campaign metrics to strategic goals, tailored to diverse audiences including senior stakeholders
• Demonstrated experience effectively managing project workflows independently
• Demonstrated leadership and team collaboration skills, with direct experience managing junior employees and/or teams
• Experience collaborating across service areas and functions, with a track record of building relationships that lead to better client outcomes
• Champion the effective use of AI tools across the advertising team’s workflow, from copy development to data analysis; identify opportunities where AI can improve efficiency and output quality, and guide the team in adopting new tools and approaches responsibly
• Comfortable moving seamlessly from big picture strategy to supporting on tactical implementation when needed
• Creative problem-solver driven by a need to look to the data, iterate, think outside the box, and try new things to deliver even better results

Benefits

• 100% Paid Health, vision, dental care : Base plan premiums fully covered along with additional plans to meet your needs.
• Unlimited PTO: Minimum of 10 vacation or sick days must be taken each year with more time encouraged. We count work getting done - not working days.
• Technology budget: New employees get a tech allocation for a computer and equipment as needed to facilitate better work-from-home productivity.
• Learning budget: $750 a year to spend on approved educational activities, books, classes, or conferences. We’re serious about learning.
• Wellness budget: $400 a year to spend on enhancing your physical and mental wellbeing.
• Cell phone: Coverage of phone costs up to $700/year for any employees who choose to join the company Verizon phone plan.
• 401k with 4% company match: 401k with Betterment matching up to 4% of salary and an option for a socially responsible investment portfolio.
• Annual profit share : Percentage of company profits shared annually as a 401k distribution to full-time employees who qualify.
• Student loan assistance: Up to $600/yr ($50 off monthly payment) after 1 year of service to support student loan repayment (up to $1800/yr after 3+ yrs).
• Paid parental leave: Up to 12 weeks of paid leave for new parents, and up to 3 months of unpaid leave or flexible time as required.