PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)
Gray Media
Atlanta, GA (Remote)
$70K/yr - $95K/yrIn-houseFull-timeMid level3+ years exp.
1 day ago
Senior Advertising Executive
USA (Remote)
$85K/yr – $94K/yrSenior Level7+ years expFull time
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Owns end-to-end digital advertising programs for fundraising clients across search, display, social, and retargeting while building strong client relationships and translating metrics into clear recommendations.
- Owns cross-channel paid advertising for client fundraising programs across search, social, display, and retargeting.
- Manages client communications through email, meetings, and written reports to align on goals and results.
- Drives optimization and identifies cross-sell opportunities while coordinating creative, budgeting, and performance analysis.
Job Description
- Lead day-to-day management and implementation of advertising strategies within client digital direct marketing fundraising programs, including search engine marketing, display ads, social media advertising, and retargeting
- Develop paid advertising campaigns that align with clients’ goals, monitoring campaign performance to ensure optimization and top performance results
- Develop and nurture relationships with clients, including regular communication of via email, meetings, presentations, and written reports
- Coordinate creative services including writing/editing effective copy, providing guidance to graphic designers, and supervising production of advertising creative, and other creative associated with an advertising campaign
- Create and review client budgets and reconcile with Accounting team
- Evaluate digital advertising performance—reviewing reports and producing analysis that translates metrics into clear client-facing recommendations
- Develop up-sell/cross-sell strategies
- Demonstrate working knowledge of each area of agency’s resources
- Develop agency’s public presence by attending events, publishing white papers, speaking at workshops, and getting to know leadership at major agencies and organizations
- Research new advertising venues, staying attuned to online advertising technology, trends, and techniques that can be applied to nonprofit development
Mal Warwick Donordigital
Our team of expert consultants develops innovative direct marketing-driven donor development programs for exceptional nonprofit causes like yours. Our unique blend of fundraising experience, superior strategy, insightful analysis, and ground-breaking creative will help you: - Grow your donor base- Increase your revenue- Build strong donor relationships We partner with our clients to develop programs with lasting value. Building - and maintaining - strong relationships is at the core of what we do.
