Responsibilities

• Develop strategy and lead execution of influence-driven PR plans and management of day-to-day client activities for iconic CPG brands
• Write creative, insight-driven programs that deliver on the PR / influencer strategy; fluent in social strategy and social platform execution
• Lead the team in executing PR plans and day-to-day client activities including leading client calls, developing call reports, and project timelines
• Execute influence programs including influencer identification, brief development, social captions, visual direction, and content review
• Support negotiations and contracts for influencers; manage talent agency
• Write and/or oversee strong media and consumer facing materials including persuasive pitch letters, press releases, fact sheets, spokesperson bios, web copy, etc.
• Build relationships with editors and producers covering consumer product goods to pitch stories and secure placements
• Manage event execution logistics including vendor coordination, run of show document creation, real-time results management, and budget management
• Provide support to the overall financial and administrative management of the team including managing the monthly client billing, maintaining account trackers, invoicing and budget trackers
• Nimbly conduct research for plan creation, including independent desktop research as well as collaboration with in-house research/culture team on larger research initiatives

Requirements

• BA/BS Degree in a related field
• 5+ years' experience in Public Relations in the consumer practice of an agency, experience in CPG products, consumer health, personal care, and sustainability a plus
• Creative thinker with a pulse on what is happening in culture; shares a passion for bringing forward-looking ideas to the team and client
• Flexibility/versatility to tackle different tasks throughout the day and pivot with little or no warning based on client needs
• Excellent writing skills are essential to this position, as well as great attention to detail, organization, multi-tasking, and proactivity
• Strong verbal communication skills, poise, and professionalism
• Knowledge of social media tools such as Netbase, Brandwatch, Cision, Sprinklr

Preferred

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off