Responsibilities

• Serve as a primary point of contact for assigned client accounts.
• Build trust with clients through clear communication, follow-through, and strategic thinking.
• Lead client calls, status meetings, recap emails, and account check-ins.
• Translate client goals into actionable marketing priorities.
• Help clients understand what success should look like, including the metrics that matter and the metrics that are mostly noise.
• Identify risks, opportunities, gaps, and next steps before the client has to ask.
• Push back professionally when a client request is not aligned with their goals, budget, or business model.
• Understand the business math behind client campaigns, including revenue, profitability, margins, CAC, LTV, AOV, conversion rates, media spend, and agency fees.
• Help evaluate whether marketing programs are actually driving ROI.
• Review campaign performance and connect results back to client business objectives.
• Help clients and internal teams prioritize initiatives based on impact, urgency, and likelihood of success.
• Identify when clients are overvaluing vanity metrics or underinvesting in the channels most likely to drive results.
• Work with internal specialists to recommend optimizations across paid media, email, SEO, social, PR, Amazon, and other marketing initiatives.
• Coordinate internal teams to keep client work moving forward.
• Manage tasks, timelines, deliverables, dependencies, approvals, and follow-ups.
• Help ensure campaigns are executed accurately, on time, and in alignment with strategy.
• Maintain clear documentation around client priorities, action items, deadlines, and deliverables.
• Use project management systems to keep work organized and visible.
• Support the creation and review of client-facing reports, recommendations, briefs, presentations, and strategic plans.
• Turn data and campaign updates into clear, useful client communication.

Requirements

• 5+ years of marketing experience, ideally in an agency, consulting, ecommerce, performance marketing, or multi-channel marketing environment.
• Must be based in or near San Diego, CA.
• Strong understanding of business fundamentals and marketing performance metrics.
• Ability to understand ROI after factoring in media spend, agency fees, fulfillment costs, margin, and other real-world business variables.
• Strong written and verbal communication skills.
• Comfortable leading client conversations and internal strategy discussions.
• Highly organized, detail-oriented, and able to manage multiple accounts and deadlines.
• Self-starter who can identify what needs to happen next without waiting for step-by-step direction.
• Able to balance strategy and execution.
• Comfortable working across multiple marketing channels, even if not a hands-on specialist in each one.
• Strong judgment, accountability, and follow-through.

Preferred

• Prior agency account management, account strategy, or client strategy experience.
• Experience working with ecommerce, DTC, B2B, consumer products, sports, lifestyle, or service-based brands.
• Practical experience using AI tools to improve marketing strategy, reporting, workflow, research, or client deliverables.
• Experience with ClickUp, Klaviyo, Sprout Social, Amazon Seller Central, Amazon Ads, Google Analytics, Shopify, Meta Ads, Google Ads, or similar platforms.
• Experience reviewing campaign performance and making strategic recommendations.
• Experience building or contributing to client reports, marketing plans, campaign briefs, or growth strategies.
• Comfort working in a fast-moving small agency environment.