Responsibilities

• Lead day-to-day client communications across multiple fashion, accessories, beauty, and lifestyle accounts.
• Develop and execute integrated PR strategies aligned with client objectives, launches, and cultural moments.
• Pitch and secure top-tier editorial coverage across print, digital, trade and commerce media.
• Lead and grow relationships with editors, journalists, stylists, celebrities, talent managers, agents, influencers, and industry contacts.
• Lead celebrity gifting, talent seeding, influencer partnerships, and red carpet opportunities.
• Manage influencer and celebrity partnerships including deliverables, timelines, budgets, usage, and reporting.
• Plan and execute brand events from concept through completion.
• Draft press releases, media alerts, market pitches, invitations, and briefing materials.
• Monitor editorial calendars, industry trends, and cultural conversations.
• Oversee reporting, project recaps, meeting agendas, and strategic presentations.

Requirements

• 6+ years of public relations experience within fashion, beauty, accessories, or lifestyle (agency experience preferred).
• Demonstrated success securing top-tier editorial coverage and managing celebrity, VIP, and influencer partnerships.
• Existing relationships with editors, journalists, stylists, influencers, talent managers, publicists, and agents.
• Strong understanding of editorial calendars, seasonal fashion cycles, influencer marketing, and cultural trends.
• Proficiency in Google Workspace.

Preferred

• Experience managing paid influencer partnerships preferred.
• Experience with Launchmetrics preferred.
• Experience with ShopMy or LTK is a plus.
• Experience with Launchmetrics, Muck Rack, and Lefty preferred.

Benefits

• Health benefits
• 401(k) eligibility
• Paid time off
• Professional growth opportunities
• Collaborative work environment across New York and Los Angeles teams
• Exposure to leading global fashion and lifestyle brands
• Opportunities to participate in New York Fashion Week, market appointments, editorial events, celebrity activations, and industry events