Responsibilities

• Own senior-level media relationships, driving strategic one-to-one appointments and meetings with top-tier press
• Lead the development and execution of media relations plans for clients, including outreach strategy, message development, event management, high-level pitching, spokesperson training, and securing local, regional and national coverage
• Lead competitive media research and analysis to inform client strategy
• Lead the creation and presentation of communications plans for clients
• Identify and negotiate partnership and collaboration opportunities
• Own event strategy, logistics and production for key client moments
• Oversee and quality-control weekly and monthly media reporting for clients
• Act as a primary day-to-day client contact, building rapport and credibility as a trusted strategic advisor alongside the AD and VP
• Oversee the end-to-end management of product-related media requests, sample distribution, tracking and follow-up
• Own client product inventory management and accountability

Requirements

• Substantial, proven senior-level experience in fashion PR (6+ years)
• Strong commercial track record in a fast-paced agency environment
• Demonstrated people management and mentorship experience required
• Proven track record of designing and delivering PR strategies that create measurable business impact
• Discreet, polished and highly articulate, with excellent communication and client-management skills
• Highly organised, methodical and efficient, with strong judgment and initiative
• A strategic, proactive leader who shapes ideas and direction rather than simply executing them
• Creative and strategic thinker with strong business acumen
• Strong, established senior-level fashion press contacts required
• Extensive experience leading event management and production