Senior Account Executive, PR & Communications

Responsibilities

• Develop media strategies, campaign narratives, pitch angles and outreach plans informed by cultural shifts and performance insights
• Serve as a trusted advisor and day-to-day client contact, counseling on messaging, timing and media opportunities while presenting ideas and recommendations
• Drive media outreach while curating relationships with journalists, creators and relevant voices to deliver on client results and expectations
• Identify emerging media, creator and community opportunities that connect client stories with new audiences
• Monitor relevant news and trends to proactively identify timely storytelling opportunities to reach client goals and objectives
• Write and edit key pitches, press releases, media advisories, briefing materials and other client-facing communications
• Drive and execute event activations, productions, press trips and product launches, overseeing media strategy, guest experiences, vendor coordination and on-site execution
• Lead and execute product seeding, gifting and interview programs, prioritizing recipients and outlets while overseeing fulfillment and support staff
• Analyze earned coverage and campaign performance, translating findings into client reports, recaps and recommendations that shape successful future efforts
• Keep campaign deliverables on track and aligned with client priorities in partnership with account leads

Requirements

• 5–6 years of experience in PR/communications, preferably within an agency environment
• Cultural fluency across entertainment, emerging subcultures, fashion including streetwear and sneakers, music, art/design, innovation and sport
• Proven track record developing and executing PR campaigns and initiatives at scale
• Exceptional written and verbal communication skills and media relations expertise, with the ability to craft compelling pitches, cultivate relationships and secure high volumes of impactful earned coverage
• Deep knowledge of talent, creators, cultural movements and conversations driving influence
• Superior organizational skills, attention to detail and follow-through, with the ability to manage competing priorities and deadlines
• Project management mindset, with the ability to process high volumes of information, adapt to shifting priorities and pivot with speed and precision
• Demonstrated ability to plan and execute events, activations, productions, press trips and product launches
• Client advisory acumen, with confidence presenting strategy, recommendations and communicating project progress and general account health
• Analytical aptitude to evaluate earned media performance, translate data into actionable insights and contribute to client reporting

Benefits

• Medical coverage and voluntary dental and vision plans
• 401(k) retirement plan with employer matching
• Paid time off that increases with tenure
• Paid company holidays
• Paid sick leave and bereavement leave
• Benefits are subject to eligibility requirements and applicable plan terms