Responsibilities

• Digital & Web Strategy: Support the development of integrated digital strategies across websites, content, search, social media and AI-powered discovery, connecting audience needs with client objectives and digital opportunities.
• Research & Digital Insights: Conduct website, content, search, social and competitive audits to identify audience behaviors, performance trends, gaps and opportunities that inform strategic recommendations.
• Search, SEO & AI Discovery: Support SEO and GEO strategies by analyzing search behavior, organic visibility, keywords, AI-generated responses, citation patterns and competitive performance across traditional and AI-powered search experiences.
• Website & Content Strategy: Contribute to website and content strategies spanning user journeys, content organization, channel roles, content priorities and optimization roadmaps.
• Social Media & Audience Strategy: Analyze audience behaviors, platform dynamics and social performance to help develop channel and content strategies that strengthen engagement and digital experiences.
• Measurement & Optimization: Analyze website, search, social and content performance to identify trends and opportunities for ongoing optimization while translating data into actionable recommendations.
• Client & Cross-Functional Collaboration: Develop clear client deliverables, present findings and partner with account, design, analytics, creative and digital teams to support integrated programs.

Requirements

• 3+ years of experience in digital strategy, communications, marketing or related fields, with experience across website strategy, content strategy, search, social media, audience research or digital analytics.
• Strong research and analytical skills with some experience translating findings into clear insights and strategic recommendations.
• Working knowledge of website and content strategy, including auditing, user journeys, content organization and optimization.
• Understanding of SEO, keyword research, organic visibility and evolving search behaviors.
• Familiarity with generative AI, AI-powered search and GEO, with curiosity about how these technologies are changing digital discovery.
• Understanding of social media strategy, including audience behavior, platform dynamics, channel roles and content performance.
• Experience analyzing website, search, social or content performance data to inform recommendations.
• Strong writing, presentation and storytelling skills with experience developing client-ready deliverables.
• Strong organizational and project management skills with the ability to own workstreams while collaborating with senior strategists and cross-functional teams.
• Curiosity about evolving digital behaviors, emerging technologies and how audiences discover and engage with brands online.

Preferred

• Experience with GA4, Google Search Console, SEMrush, Ahrefs or similar search and analytics platforms.
• Familiarity with social listening, audience intelligence or social analytics tools.
• Agency or consulting experience.
• Experience contributing to integrated digital, web or communications programs.

Benefits

• Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.