Senior Account Executive, Creator Marketing

Cincinnati, OH (On-site)

$70K/yr – $80K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own creator strategy and end-to-end influencer programs across client accounts, balancing growth, client relations, and budget discipline.

  • Influencer & Creator Strategy: Identify target influencers, develop briefs, and oversee content from negotiation to launch with cross-team collaboration.
  • Client Advisory & Execution: Lead creator-focused meetings, present recommendations, and manage campaigns with minimal oversight.
  • Growth & Mentorship: Help win new business with research and tactics while mentoring junior staff and aligning paid amplification with strategy.

Job Description

Responsibilities - Bridge Leadership: Act as a link between junior and senior team members on client accounts. - Client Relations: Present tactical recommendations and manage client-facing correspondence with high levels of autonomy. - Creator Strategy & Execution: Provide team and clients proactive & reactive creator strategy recommendations (including paid amplification strategy in collaboration with senior team lead), manage creator program tactics and campaign deliverables with minimal oversight. - Influencer Identification: Stay in-the-know regarding up-and-coming and established influencers that are resonating with key audiences; build lists of target-right influencers for projects/campaigns. - End-to-End Influencer Management: Negotiate contracts, develop creative briefs, and launch client-approved influencer content. - Content Creation: When needed, write creative, platform-native copy and develop compelling social materials that require little to no revisions. - Shoot Management: When needed, staff and/or lead the coordination of content shoots, ensuring creative vision translates to high-performing assets. - Trend Monitoring: Keep your finger on the pulse of platform algorithm changes and industry trends to inform creator/social strategy. - Growth & Development: Support new business pitches through research and creator marketing tactic development while mentoring junior staff. - Budgeting: Maintain an understanding of client budgets and manage the execution of creator campaign budgets. Requirements - Experience: 3-4 years of creator marketing experience in an agency or corporation. - Influencer Relations: Proven background working with influencers to create content and attend events. - Platform Expertise: Knowledge of social media platforms (TikTok, Instagram, etc.) and a deep understanding of their unique influencers & community behaviors. - Strategic & Analytical: Ability to think strategically, capable of applying data and "known" trends toward measurable creator strategies. - Content Specialist: Capable of delivering effective written products, including content scripts, captions, etc. - Paid/Organic Integration: Work collaboratively with the team’s Creator Strategist to develop recommendations on how paid spend can maximize creator reach and engagement. - Client Advisor: Demonstrates an understanding of client businesses and can lead creator-focused meetings, setting the agenda and presenting to the client with confidence. - Technical Literacy: Knowledge of tools like Brandwatch, Sprinklr, HootSuite, Sprout and Creator IQ is an asset. - Presentation Skills: Confident in presenting creator strategies and reporting to senior-level clients. Nice to Have - Knowledge of Brandwatch, Sprinklr, HootSuite, Sprout and Creator IQ is an asset. Benefits Compensation - USD 70000-80000 YEAR - Transparency Matters For this role, you can expect an annual salary between $ 70,000-80,000 depending on experience. About Company - Citizen is a global agency built to unleash the potential of ambitious brands. Integrated teams across creative, strategy, insights, digital, and experiential marketing provide the curiosity and courage to stay ahead of trends and maximize measurable success. Other - Open to candidates in New York, Chicago or Cincinnati - Location: Cincinnati, Ohio, United States - Work arrangement: On-site - Transparency Matters For this role, you can expect an annual salary between $ 70,000-80,000 depending on experience. - Citizen is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. - Joining Citizen Relations, you are part of the Plus Company. This network of entrepreneurial agencies is designed to collaborate, not compete. It empowers every agency – and every individual – to bring their own unique capabilities together to make magic happen. You will be empowered to take risks, dream big, develop your skills and grow in your career with the full support of the network and all it has to offer.
Citizen Relations logo

Citizen Relations

3.3 Glassdoor

Citizen is a global PR agency built to unleash the potential of ambitious brands. Integrated teams across PR, creative & strategy, insights & intelligence, digital, and experiential marketing give the curiosity, confidence, and courage to stay ahead of trends, make bold moves, and maximize measurable success.With 10 offices across North America and Europe, Citizen’s client roster includes P&G, Nestlé Canada, Duracell and Nespresso. The agency's disruptive campaigns have been awarded across the world from such shows as The Clios, Webbys, The One Show, LIAs, PRWeek Global and the Cannes International Festival of Creativity.In 2023 Citizen was named PRovoke Media's Consumer PR Agency of the Year and Best Mid-Size Agency to Work For, in addition to PR Agency of the Year (Gold) from Strategy Magazine, Best Places to Work for PRWeek and Inc. Magazine's "Best in Business". In 2024, Citizen was named Campaign’s Global PR Agency of the Year (Bronze).

Founded in 2004
New York, New York, USA
200 employees (35 in marketing)
41% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
11.4K
Traffic Source Mix
Search
34.8%
Direct
46.7%
Referral
9.3%
Social
7.3%
Paid
1.4%

Headcount Trend

Current headcount: ~200

Marketing Team

Marketing Team Size
24 (12% of company)
Median Career Experience
13 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
2