Vice President of Marketing
Summit K12
USA (Remote)
$175K/yr - $250K/yrIn-houseFull-timeSenior level12+ years exp.
3 hrs ago
Senior Account Director, Patient (DTC)
Chicago, IL (Remote)
$160K/yr – $190K/yrSenior Level12+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the strategy and cross-channel engagement for patient-centric DTC brands, turning complex clinical detail into patient-friendly messaging while steering multi-team campaigns from concept to revenue impact.
- Brand Direction & Omnichannel Campaigns: shape patient-centered campaigns across digital, social, CRM, web, and point-of-care channels.
- Senior Stakeholder Leadership: advise brand leads, sales and medical/regulatory partners, and coordinate with strategy, creative, and data squads.
- Account Ownership & Growth: manage scope, budgeting, forecasting, and organic growth with a focus on measurable results.
Job Description
Responsibilities
- Serve as the senior strategic lead across patient/DTC brands, shaping brand direction, engagement strategy, and long-term growth plans
- Build and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partners
- Lead the development of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) grounded in patient insights
- Translate complex clinical and regulatory information into clear, compelling patient-facing strategies and messaging frameworks
- Oversee end-to-end account management, including scope development, financial stewardship, forecasting, and organic growth
- Partner closely with strategy, creative, media, and data teams to ensure cohesive execution and measurable impact across all touchpoints
- Identify opportunities to innovate within patient engagement, including personalization, digital health integrations, and behavior change approaches
- Mentor and elevate junior team members, fostering strategic thinking, client leadership, and pharma expertise
- Contribute to new business efforts, including pitch leadership, narrative development, and solution design
Requirements
- Bachelor’s degree required; advanced degree (MBA, MPH, or similar) is a plus
- 12+ years of experience in pharma/healthcare advertising, with a strong focus on patient (DTC) marketing
- Proven track record leading large, complex accounts and delivering integrated campaigns across multiple channels
- Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications
- Strong expertise in patient journey mapping, segmentation, and engagement strategy, with a focus on driving behavior change
- Exceptional client leadership skills, with experience influencing senior stakeholders and cross-functional teams
- Commercial acumen with experience managing budgets, scopes, and revenue growth
- Collaborative leadership style with the ability to work effectively across strategy, creative, media, and analytics disciplines
- Strong communication and storytelling skills, both written and verbal
- Experience in digital health, CRM, or data-driven marketing is a strong asset
Preferred
- Experience in digital health, CRM, or data-driven marketing is a strong asset
Benefits
- health benefits
- 401k match
Princeton10
Princeton10—Not an agency**The layer-laden teams. The prehistoric processes. The impersonal, ego-driven dog-and-pony shows. Take what you think you know about marketing and advertising agencies and burn it. P10 was born of the idea that if something isn’t working—or could work better—change it. And that’s exactly what we did. We know that what we’re not makes us who we are. And we’re not just another agency. We are people driven by a palpable passion and purpose, felt by our clients from the very first conversation. We’re the agency you never thought existed. We are P10.P10 brings together a team of diverse, remote-only, seasoned professionals to deliver exceptional value for our clients. Dare to do something different - join us.
