Senior ABM Growth Marketing Manager

Responsibilities

• Lead Strategic ABM Programs
• - Design and execute 1:1 and 1:few account-based marketing programs for a portfolio of strategic Aerospace & Defense accounts.
• - Develop personalized campaigns leveraging digital advertising, executive content, direct mail, webinars, innovation workshops, executive briefings, customer events, and industry programs.
• - Create account engagement plans tailored to customer priorities, digital transformation initiatives, and active opportunities.
• Partner Closely with Sales
• - Serve as the primary marketing partner for assigned account teams.
• - Collaborate with Account Executives, Customer Success, Business Development, and Leadership teams to align marketing strategies with account plans and revenue goals.
• - Participate in account reviews, opportunity planning sessions, and strategic pipeline discussions.
• - Help identify whitespace opportunities, expansion opportunities, and executive relationship-building strategies.
• Drive Pipeline Acceleration & Account Expansion

Requirements

• 5-10 years of B2B marketing experience with a focus on Account-Based Marketing, Growth Marketing, Demand Generation, or Field Marketing.
• Proven success developing and executing ABM programs that drive pipeline and revenue outcomes.
• Experience supporting enterprise software sales organizations and complex, multi-stakeholder buying cycles.
• Strong understanding of sales processes and account planning methodologies.
• Experience managing executive engagement programs, customer events, and strategic account initiatives.
• Hands-on experience with Salesforce, Eloqua, 6sense, Qlik, LinkedIn Campaign Manager, and related marketing technologies.
• Exceptional project management and organizational skills with the ability to manage multiple high-priority initiatives simultaneously.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent written and verbal communication skills with the ability to influence cross-functional stakeholders and senior leaders.
• Self-motivated team player who thrives in a fast-paced environment and demonstrates a strong bias toward action.

Preferred

• Experience marketing to Aerospace & Defense organizations, federal agencies, government contractors, or highly regulated industries.
• Understanding of Digital Engineering, PLM, ALM, SLM, CAD, IoT, Model-Based Systems Engineering (MBSE), Digital Thread, or related technologies.
• Familiarity with Aerospace & Defense market trends, including digital transformation, modernization initiatives, compliance requirements, and product development challenges.
• Experience working with executive-level stakeholders within Global 2000 manufacturing, aerospace, defense, or government organizations.