Communications Manager - CX Organization (Remote)
Cisco
North Carolina, USA (Remote)
$120K/yr - $210K/yrIn-houseFull-timeMid level7+ years exp.
18 hrs ago
Senio Associate, Consumer Communications
New York City, NY (Hybrid)
$92K/yr – $111K/yrSenior Level3+ years expFull time
Posted 5 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own consumer PR storytelling by turning Ro product differentiators into compelling pitches, while sourcing stories and tracking trends that land in culture, not just trade press.
- Pitching and story sourcing: craft ideas that tie Ro’s products to consumer interests and timely topics
- Cross-functional collaboration: align with Comms, Growth, Brand and agency partners to drive earned coverage
- Trend-driven storytelling: monitor industry moves and insert Ro into the conversation with credible expert commentary
Job Description
- Support Ro’s always-on media engagement program by writing thoughtful pitches centered around Ro’s products and services
- Collaborate with members across Ro’s Comms, Growth and Brand teams to make sure consumer PR efforts are in line with company priorities
- Serve as eyes and ears to help source stories across Ro, understanding the differentiators of Ro’s products and services and mining for story ideas
- Track industry trends and developments relevant to Ro and its products and make recommendations for how to insert Ro into the conversation
- Brainstorm ideas and strategies for media coverage
- Help subject-matter experts turn their knowledge into digestible expert commentary and support internal media training efforts
- Vet inbound media opportunities and make recommendations for engagement
- Support the development and promotion of Ro insight surveys and clinical research
- Research data points to help drive storytelling efforts
- Collaborate closely with Ro’s PR agencies, helping to manage action items
- Work cross-functionally to tackle open-ended questions impacting announcements and initiatives
- Draft backgrounders for media interviews and agency briefs
- Track and update results from earned consumer opportunities including monitoring our affiliate network (Impact) and Google Analytics
- Keep close tabs on product updates and timelines across Ro’s verticals in fertility, sexual health, skincare and weight management
- Manage various media lists and trackers
Ro
Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients, including one in every county in the United States, and in 98% of primary care deserts.
