Responsibilities

• Drive continuous campaign improvements through rigorous KPI analysis and optimization techniques to boost customer acquisition, engagement, and retention within paid search.
• Create, launch, test, and optimize Paid Search, P-Max and Shopping campaigns on Google, Bing, to maximize reach and ROI.
• Manage and optimize App. Installs campaigns in Google (UAC) and Apple (ASA)
• Adherence to executional excellence is a must; ensure all campaigns follow platform and Shutterfly’s SEM team guidelines while maintaining high standards for quality and performance.
• Conduct keyword research, ad copywriting, bid management, and campaign optimization.
• Manage and allocate budgets effectively across various paid search channels based on campaign KPIs.
• Collaborate with internal teams, including Integrated Marketing, Partners, Creative, and SEO to ensure cohesive and integrated marketing strategies.
• Design and implement tests based on best practices, analyze data, and deliver actionable results.
• Provide strategic recommendations and discussions for brands, considering industry trends, competitive landscape, and emerging technologies.
• Lead daily campaign operations, working closely with other team members to ensure daily checks, pacing, and priority projects are executed.

Requirements

• BA/BS or equivalent experience.
• 5+ years of full-time, professional experience with Paid Search, Shopping, or other PPC campaigns on Google and Bing.
• Strong analytical and reporting skills, with proficiency in Adobe Analytics, and PBI
• In-depth knowledge of paid search platforms, including Google Ads, Microsoft Ads, and SA360.
• Experience with keyword research, ad copywriting, and landing page optimization.
• Ability to manage large budgets effectively and demonstrate positive results.
• Ability to work effectively and collaboratively in a team-based environment.
• Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
• Self-driven mindset with the ability to work independently.
• Experience making data-driven decisions to achieve team goals.

Benefits

• This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks. More details about our company benefits can be found at https://shutterflyinc.com/benefits/.