Responsibilities

• Serve as the internal SEM channel owner for assigned business units, leading day-to-day strategy, execution, measurement, and optimization of paid search and shopping programs that support revenue growth, and business priorities.
• Lead multiple, simultaneous Search roadmap priorities, translating business needs into channel enhancements, testing plans, platform improvements, automation opportunities, and scalable operating processes.
• Monitor campaign performance, conduct investigative analyses, and find opportunities to improve and optimize search campaign performance.
• Analyze, experiment with, and refine existing SEM account structures, campaign types, bid strategies, budgets, targeting methods, and creative assets to improve performance across core paid search programs.
• Evaluate, pilot, and scale emerging Search capabilities, including Performance Max, AI Max for Search, feed-based campaigns, feed readiness, creative automation, and audience signal strategies, to advance the future-state Search roadmap.
• Own SEM performance narratives for stakeholders and leadership, including forecasting, budget recommendations, spend pacing, attribution insights, and executive-ready reporting.
• Lead SEM knowledge-sharing sessions covering standard methodologies, strategy, industry updates, platform changes, automation, AI Search, Shopping, measurement, and testing learnings.
• Participate in scrum ceremonies and follow agile principles as part of an agile team, using project management software.

Requirements

• The minimum educational requirement is a Bachelor’s degree
• 5+ years of hands-on paid search experience, including experience managing enterprise-scale Google Ads and Microsoft Advertising programs, large budgets, and cross-functional business stakeholders.
• Experience managing a variety of campaign types, including Search, Dynamic Search Ads, Shopping Ads, Performance Max, and other automated or AI-enabled campaign types.
• Deep understanding of automated bidding, Smart Bidding, budget pacing, audience signals, match types, query management, campaign structure, and performance tradeoffs.
• Proficiency with analytics platforms such as Google Analytics or Adobe Analytics.
• Intermediate proficiency in Microsoft Excel.
• Experience with A/B testing and implementing resulting actions.
• Excellent communication skills, with the ability to translate complex SEM performance insights into clear business recommendations.
• Ability to present to a variety of partners and leadership.
• Analytical and problem-solving skills and ability to analyze large data sets from multiple sources.

Preferred

• Experience in agile methodology within a marketing organization is a plus.

Benefits

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
• For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards