Responsibilities

• Own the Professional Services segment strategy, including ICPs, buyer personas, sub-segments, and practice-area targeting.
• Lead integrated go-to-market plans and ICPs, acting as the GTM integrator across Sales, Product, Operations, and Marketing.
• Translate complex transactional, filing, governance, and compliance concepts into clear, compelling market narratives for law firm and professional services workflows (e.g., transaction support, due diligence, UCC, formations, governance-heavy portfolios).
• Partner with functional marketing leaders to deliver multi-channel demand generation and ABM campaigns, thought leadership, and events for professional services audiences, optimizing performance based on data and ROI.
• Partner closely with Sales leadership on pipeline strategy, account targeting, cross-sell and expansion within strategic professional services accounts.
• Serve as a central connector for your segment across Sales, Product, Operations, Legal/Compliance, and Marketing, ensuring consistent, segment-relevant messaging and enablement tools.

Requirements

• 7–12+ years of B2B marketing experience, ideally within legal, financial services, or other highly regulated professional services industries.
• Proven experience in segment/vertical marketing and go-to-market strategy, including marketing to law firms or other professional services organizations.
• Track record partnering with Sales to drive pipeline and revenue through multi-channel campaigns (ABM, digital, events, thought leadership).
• Ability to translate complex legal, transactional, or compliance topics into clear, differentiated messaging.
• Strong analytical, data-driven mindset focused on measurable business outcomes.

Preferred

• Familiarity with workflows in corporate and business entity matters, M&A, banking/structured finance, PE/VC, capital markets, bankruptcy/restructuring, aviation finance, cross-border transactions, or real estate/REIT structures; experience supporting global GTM and integrating acquired services.

Benefits

• Relaxed and Casual dress code for Summer months & Fridays
• Educational assistance program for all of our eligible staff members
• Continuous Learning is encouraged through our Quarterly New Hire Seminars & Knowledge Sharing sessions
• An Organization that gives back to Society – We offer Paid community service days to all our eligible staff members and NYC Headquarters participates in number of charity drives throughout the year
• A commitment to diversity & inclusion
• 401k up to 5% price match, Access to FSA, Pre-Tax Transit benefit
• 80% covered Medical Insurance & 80% covered Dental & Vision insurance