Responsibilities

• Positioning and messaging: Build the customer-centered story that differentiates PropertyRadar with residential agents, commercial brokers, property managers, and short-term rental operators.
• Segment strategy: Develop a deep command of the ICP, personas, segmentation, buying behavior, and market dynamics across residential and commercial real estate.
• Revenue growth: Own net-new, winback, and expansion revenue for your segments. Marketing strength is how you get there—not a substitute for delivering the result.
• Go-to-market and launches: Define channel strategy and prioritization, lead segment-specific launches, and shape the event strategy that turns our data and tools into customer results.
• Competitive intelligence: Stay close to industry and competitive developments, then translate what you learn into positioning and strategies that win.
• Product feedback and roadmap: Serve as the primary internal voice of these customers. Drive Voice of Customer through interviews, feedback, and requests, and act as a key partner to Product in roadmap decisions.
• Partner and affiliate recruitment: Identify and develop relationships with brokerages, teams, associations, MLSs, coaches, CRE firms, and property management and short-term rental software ecosystems. You recruit and engage; Growth Marketing runs program mechanics and enablement.
• Segment plays and marketplace offerings: Own the plays and marketplace offerings that turn PropertyRadar’s data into measurable results for customers.
• Enablement and training: Provide segment and product training for internal teams and new hires, with significant input into onboarding for your segments.
• Industry presence: Represent PropertyRadar externally and build credibility with the residential and commercial real estate communities over time.

Requirements

• Deep residential and commercial real estate domain expertise and a strong industry network
• Demonstrated marketing strategy or product-marketing capability, including positioning, messaging, segmentation, and go-to-market
• A track record of owning and delivering a revenue number
• An AI-first working style
• Based in the United States
• Deep residential and commercial real estate expertise—with a network to prove it. You understand how agents, brokers, property managers, and short-term rental operators actually generate business. You bring relationships across brokerages, teams, associations, coaches, CRE firms, MLSs, and related ecosystems—and can pick up the phone and move quickly.
• Marketing strategy and product-marketing capability. Positioning, messaging, segmentation, competitive strategy, launches, and go-to-market are your home turf. You have done this work yourself and can point to examples where your strategy moved a meaningful business outcome.
• A track record of owning and delivering revenue. You have owned a number, translated strategy into pipeline and revenue, and are comfortable being measured on results rather than activity.
• AI-native: You reach for agentic systems and AI tooling before you reach for headcount.
• Entrepreneurial and ownership-driven: You treat the segment like your own business and take responsibility for the full outcome.

Preferred

• Experience spanning both residential and commercial real estate
• Familiarity with property management and short-term rental markets
• An existing audience, platform, or thought-leadership presence in real estate
• Prior experience as a segment owner, general manager, or product-marketing leader

Benefits

• Full benefits package, including health, dental, vision, 401(k), and flexible PTO