Responsibilities

• Develop deep, working knowledge of assigned product categories, roadmaps, customers, and use cases.
• Serve as the “go-to” marketing resource for product managers and cross-functional partners
• Rapidly onboard to new products, line extensions, and acquisitions to support faster, more effective launches.
• Partner with segment on product positioning, value propositions, and messaging frameworks aligned to customer needs and business goals.
• Translate technical features and product decisions into clear, compelling customer-facing narratives.
• Ensure consistency of messaging across channels, including retail, eCommerce, and sales enablement.
• Partner with product, sales, channel, and eCommerce teams to plan and execute go-to-market strategies.
• Lead marketing launch planning, including messaging, timing, assets, and channel coordination.
• Create repeatable launch and adoption playbooks that scale across categories, brands, and digital/ retail environments.
• Inform and help craft eCommerce and eRetail content, ensuring product detail pages clearly communicate value, differentiation, and use cases.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• 3–6 years of experience in product marketing, brand marketing, category marketing, go-to-market, or related commercial roles.
• Experience working cross-functionally with product, sales, and marketing teams to support product launches and growth initiatives.
• Experience supporting products sold through retail and/or eCommerce channels preferred.
• Experience in consumer products, hardware, home improvement, automotive, or retail-driven industries is a plus.