Responsibilities

• Own the creation of a detailed situational analysis for their assigned market and customer segments.
• Develop and execute multi-year segment marketing strategies to drive growth and market share for both the Surgical Endoscopy and National Accounts organizations.
• Gather and interpret insights impacting the segment, identify and implement optimal segment strategies to minimize threats and address unique opportunities, including education, promotion, targeting and segmentation opportunities.
• Acts as the voice of the customer segment to influence product, commercial, and enterprise strategy
• Gather market insights and competitive intelligence to create actionable strategies and solutions that uniquely address the opportunities and minimize commercial threats for their respective market segments.
• Partner with sales leadership and downstream product marketing to deliver effective commercial plans, sales channel priorities, key Qtr. objectives and tactics with KPIs.
• Collaborate with National Account leaders on GPO / Contract Strategy, Activation, Pull-Through & Compliance by owning marketing strategy.
• Partner with Sales Teams to identify and address underperforming accounts or leakage within contracted systems
• Collaborate with National Accounts leaders on IDN / Health System Engagement by designing and executing account-based marketing strategies targeting priority IDNs and health systems aligned to contract coverage and growth opportunity.
• Support the National Accounts team with: System-specific opportunity assessments, Tailored engagement plans to drive system-wide adoption, and Develop marketing programs that support system standardization initiatives and multi-site conversions
• Serve as a thought partner and contributing member of sales channel leadership teams to ensure tactical sales plans align with overarching segment strategy, including product priorities.
• Serve as the primary bridge between Sales and Marketing functions (e.g., Professional Education, Sales Training, Health Economics), acting as the voice of the internal customer
• Elevate sales communications by tailoring messaging to internal customer needs, ensuring relevance and impact.
• Define and own segment-specific messaging, value propositions, and conference strategies with cross-functional stakeholders to deliver an omni-channel experience for targeted customers within assigned market segments.
• Partner with the Sales Operations Team to synthesis market analytics, identify trends and opportunities for revenue growth across assigned segments.
• Coordinate with other Segment Marketing Leads to ensure alignment and communication across US Sales Channels.