Responsibilities

• Develop a content calendar for each platform for the months of June, July and August, coordinating with appropriate units across campus.
• Provide creative direction for storytelling across social and digital campaigns.
• Guide the development of content in collaboration with communications staff, designers, and stakeholders.
• Review library of content created by students for deployment during the summer months.
• Ensure digital initiatives align with established brand standards, messaging frameworks, and institutional values.
• Ensure consistency in voice, tone, visual identity, and messaging across platforms.
• Collaborate with editorial, graphic design, and web colleagues on integrated marketing initiatives.
• Provide strategic guidance for paid digital advertising initiatives in collaboration with department leadership and external partners. Offer data-driven recommendations to improve campaign effectiveness and return on investment, with budget authority and final approvals retained by department leadership.

Requirements

• Education: Bachelor’s degree in marketing, communications, digital media, journalism, or related field.
• Experience: Minimum of five years of progressively responsible professional experience in digital marketing, media strategy, social media strategy, or digital communications.
• Demonstrated experience developing and implementing data-informed digital and social media strategies.
• Excellent organizational and project management skills.
• Strong written, verbal, and presentation communication skills.
• Familiarity with paid digital advertising platforms and optimization strategies.
• Knowledge of accessibility standards, digital compliance, and inclusive content practices.
• Ability to function effectively in a fast-paced, collaborative environment.

Preferred

• Experience working within a higher education environment, enrollment marketing context, or other mission-driven organization (strongly preferred).
• Experience collaborating across departments and serving as a strategic advisor to internal stakeholders.
• Familiarity with digital governance structures, brand standards, and approval workflows in a complex organizational environment.

Benefits

• Manhattanville University also offers a highly competitive and comprehensive benefits package, including tuition remission. For more information regarding benefits, please visit our benefits page: Manhattanville Benefits