Event Marketing Manager
Optum
Eden Prairie, MN (Remote)
$73K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.
2 days ago
Seasonal - Event Marketing Manager
Las Vegas, NV
Salary Not AvailableMid Level4+ years expSeasonal
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the city level marketing engine by turning national campaigns into local activations, building partnerships, and coordinating with PR/Influencer teams for measurable event-driven impact.
- Local Market Ownership & Strategy: translate campaigns, identify audiences, and optimize performance.
- Local Partnerships & Community Activation: secure partners and run grassroots activations that move attendance and engagement.
- Venue Liaison & Reporting: manage on-site execution, host partners and media, and deliver post-event insights.
Job Description
- Local Market Ownership & Strategy
- Serve as the primary marketing owner for the assigned city, with full accountability for local execution
- Translate national campaigns into locally relevant activations and opportunities
- Identify key audiences, neighborhoods, and community entry points that drive awareness and attendance
- Provide ongoing market insights and feedback to optimize campaign performance
- Local Partnerships & Community Activation
- Lead the development and execution of all local partnerships and grassroots marketing efforts
- Identify, secure, and manage community partners aligned to target audiences
- Execute high-impact activations (in-store, street-level, co-branded, and local collaborations)
- Develop and manage ticket promotions and giveaway partnerships that drive engagement and conversion
- Ensure all partnerships deliver measurable value and are fully tracked and documented
- Cross-Functional Execution & Market Integration
- Act as the local extension of centralized marketing teams (PR, Influencer, Paid Media)
- Partner with the PR & Influencer Manager to source local influencers and support in-market coordination, hosting, and relationship management
- Support local execution of media and advertising efforts through market insight, placement support, and activation logistics
- Ensure all campaigns are properly localized, visible, and executed to a high standard within the market
- Venue Liaison, On-Site Execution & Reporting
- Serve as the primary marketing liaison for the venue and local partners
- Coordinate and execute on-site marketing integrations, promotions, and partner activations
- Host and manage partners, influencers, and media during key event periods
- Track all marketing activity and deliver a comprehensive post-event wrap report with insights and recommendations
- Requirements
- 4–7+ years in event, local, or experiential marketing
- Proven ability to build partnerships and execute grassroots campaigns
- Experience working cross-functionally with PR, influencer, and media teams
- Highly organized with strong execution and follow-through
- Deep familiarity with assigned market
Social House Entertainment
What sets us apart from other event production companies is that we design and build our events at non-traditional music venues and curate an experience with the consumer experience in mind. We start with a blank canvas, a field, ballpark, racetrack, soccer fields and transform the space into a festival that engages all five senses. We create truly unique experiences with a mix of amazing food, craft cocktails, high-end production, A-list artists and some of the most unique venues available. We create our own unique entertainment experiences while also catering to clients, in a team effort, to help bring their vision to the masses.
