Event Marketing Manager
Optum
Eden Prairie, MN (Remote)
$73K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.
2 days ago
Seasonal - Event Marketing Manager
Florida, USA
Salary Not AvailableMid Level4+ years expSeasonal
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the local market activation engine by translating national campaigns into neighborhood strategies, while building and tracking partnerships and on-site activations that move attendance and engagement.
- Local Market Strategy: Own city-level campaigns, audience identification, and activation plans that tie to national programs.
- Partnerships & Activations: Build local partnerships and drive in-store, street-level, and co-branded events with measurable ROI and post-event reporting.
- Cross-Functional In-Market Execution: Coordinate with PR, influencers, and Paid Media to localize campaigns, manage on-site logistics, and ensure high-visibility execution.
Job Description
- Local Market Ownership & Strategy
- Serve as the primary marketing owner for the assigned city, with full accountability for local execution
- Translate national campaigns into locally relevant activations and opportunities
- Identify key audiences, neighborhoods, and community entry points that drive awareness and attendance
- Provide ongoing market insights and feedback to optimize campaign performance
- Local Partnerships & Community Activation
- Lead the development and execution of all local partnerships and grassroots marketing efforts
- Identify, secure, and manage community partners aligned to target audiences
- Execute high-impact activations (in-store, street-level, co-branded, and local collaborations)
- Develop and manage ticket promotions and giveaway partnerships that drive engagement and conversion
- Ensure all partnerships deliver measurable value and are fully tracked and documented
- Cross-Functional Execution & Market Integration
- Act as the local extension of centralized marketing teams (PR, Influencer, Paid Media)
- Partner with the PR & Influencer Manager to source local influencers and support in-market coordination, hosting, and relationship management
- Support local execution of media and advertising efforts through market insight, placement support, and activation logistics
- Ensure all campaigns are properly localized, visible, and executed to a high standard within the market
- Venue Liaison, On-Site Execution & Reporting
- Serve as the primary marketing liaison for the venue and local partners
- Coordinate and execute on-site marketing integrations, promotions, and partner activations
- Host and manage partners, influencers, and media during key event periods
- Track all marketing activity and deliver a comprehensive post-event wrap report with insights and recommendations
Requirements
- 4–7+ years in event, local, or experiential marketing
- Proven ability to build partnerships and execute grassroots campaigns
- Experience working cross-functionally with PR, influencer, and media teams
- Highly organized with strong execution and follow-through
- Deep familiarity with assigned market
Social House Entertainment
What sets us apart from other event production companies is that we design and build our events at non-traditional music venues and curate an experience with the consumer experience in mind. We start with a blank canvas, a field, ballpark, racetrack, soccer fields and transform the space into a festival that engages all five senses. We create truly unique experiences with a mix of amazing food, craft cocktails, high-end production, A-list artists and some of the most unique venues available. We create our own unique entertainment experiences while also catering to clients, in a team effort, to help bring their vision to the masses.
