Responsibilities

• Review and manage the performance of Client SEM programs and plans
• Schedule and execute both in-person and online meetings with day-to-day Client contacts and their teams
• Serve as Client liaison to SEM execution team
• Work with Saatchi & Saatchi team to understand overall Client campaigns and Media Strategies
• Work with Regional Client on overall monthly and annual business goals and sales plans
• Work with Director of Field Operations on presenting overall strategy and performance details to Regional Client staff
• Share and present SEM performance details to internal staff

Requirements

• Significant client contact will be involved, and an understanding of the Client’s business is essential; the Field Marketing Manager will be required to forge positive relationships with his/her Clients through consistent contact and diligent client service.
• The position will require the Field Marketing Manager to build solid relations with other agency departments (Creative, Media, Traffic, Planning, and Finance) to help facilitate efficient day-to-day internal operations.
• The Field Marketing Manager must possess the capability for analytics of core KPIs and be able to develop and prepare all proper/required reporting on his or her assigned activities.
• Some degree of advertising agency experience is necessary as the job requires a high level of understanding of advertising principles and agency functions.
• Prior experience in retail and/or the automotive categories is a plus but not required.
• Knowledge of other integrated communications (digital marketing, direct marketing, sales promotion, public relations, engagement marketing, collateral, and merchandising) is also a plus.
• The Field Marketing Manager position will require extensive use and proficiency of specific computer software.
• As the primary Client SEM contact, the Field Marketing Manager will be responsible for the overall success of the SEM program
• Develop an understanding of the overall strategy, tactics and goals of SEM program
• Become an internal and external ambassador for overall program effectiveness, success and performance
• The Field Marketing Manager will be required to travel to their client’s market, executing meetings and maintaining regular contact with key Client personnel
• This position will also require the knowledge, either previous or learned, of the Client’s core business and overall category as a whole
• The Field Marketing Manager will be responsible, flexible and comfortable executing both one-on-one and Group meetings
• The position requires reviewing and analyzing of dashboard data, identifying trends and developing insights
• The position also requires the management of Client budgets, identifying and vocalizing increase or decrease needs

Preferred

• Automotive Dealer and client communication experience highly preferred
• Understanding and experience with SEM is a highly preferred
• Advertising Agency experience is highly preferred
• Experience with Monday.com, Google Ads, Looker Studio and various Microsoft, Google and Adobe software is a plus, but not required

Benefits

• medical coverage, dental, vision, disability, 401K
• parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off