Responsibilities

• Partner with agencies and internal teams in the development and execution of search marketing campaigns
• Monitor campaign and channel performance and provide regular reporting on engagement, acquisition, and KPIs
• Optimize tactics and campaigns based on data and results
• Increase website traffic and revenue from paid search
• Improve conversion rates and ROI from marketing spend
• Test and refine tactics and campaigns to maximize results
• Stay current on changing platform capabilities and industry best practices, including AI-driven tactics and strategies, and incorporate into the overall Christianbook search strategy
• Improve search rankings and visibility
• Manage Google Search Console to promptly address impactful errors and issues that may arise
• Increase website traffic and revenue from organic search

Requirements

• 3–5+ years of experience in paid search marketing, with a proven track record of managing agency relationships to deliver successful campaigns
• Bachelor’s degree in Marketing, Business, Digital Commerce or related field; MBA a plus.
• Comfortable managing budgets, campaigns, and data-driven strategy
• Excellent analytical skills, with the ability to interpret campaign and customer data and adjust strategies accordingly
• Strong project management skills with the ability to manage multiple marketing channels and platforms in a fast-paced environment
• Detail-oriented self-starter with a high degree of accountability and ownership
• Familiarity with channel attribution models and performance marketing analyses in an omnichannel business

Preferred

• Experience in a direct-to-consumer (DTC) or omnichannel retail environment.
• Affinity with and understanding of Christian consumers, institutions, and homeschoolers