Search Marketing Analyst

USA (Remote)

$60K/yr – $70K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive daily paid search management for Google Ads and Microsoft Ads across multiple clients.

  • Own daily PPC account management across Google Ads and Microsoft Ads for multiple clients.
  • Must-have: 4+ years in paid search & display marketing with budget management experience.
  • Standout: Proficiency in Google Sheets, Excel and Google Ads/Analytics with Google Ads certification.

Job Description

Responsibilities

  • Perform daily account management for pay per click accounts on Google Ads and Microsoft Ads for a variety of clients.
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, negative keywords, quality score and other important account metrics.
  • Manage and maintain updates for large keyword lists.
  • Develop and test ad copy, extensions, and landing page recommendations.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Build new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Keep pace with search engines and PPC industry trends and developments.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communication to team and management on project development, timelines, and results.
  • Work closely with the other team members to meet client goals.

Requirements

  • Bachelor’s degree in Marketing, Business, Analytics, or related field
  • At least 4 years’ experience in paid search & display marketing, lead generation and ecommerce.
  • The ability to comprehend complex and detailed information and to handle multiple tasks efficiently and effectively and work independently with minimal supervision
  • Proficiency in Google Sheets, Microsoft Office products (Excel, PowerPoint), Google Ads (along with setting up new ad accounts with clients), Microsoft Ads, Google Ads Editor, Google Analytics. Experience using Google Tag Manager is a nice plus.
  • Google Ads certification
  • Experience managing an UP TO one-million-dollar marketing budget with excellent oral and written communication skills

Preferred

  • Google Tag Manager is a nice plus.
Cyncly logo

Cyncly

Cyncly was created in September of 2022 as the new brand to unite Compusoft, 2020 and their affiliate companies after the two companies merged in 2021. The combined group created a global software powerhouse with more than 2,300 employees and 70,000+ customers across 100+ countries. Our company brings the best together, providing specialized visualization, sales, manufacturing and content solutions for customers wanting to bring spaces to life and bring life to spaces. Our business spans across kitchen, bathroom, furniture, flooring and windows, doors & glass industries with operations in North America, Europe, South America, Asia Pacific and Africa. Cyncly's brands — Compusoft, 2020, 3CAD, Access IT (contract ERP), FeneTech, First Degree Systems, Focco, GO-2B, M3B, Promob, Soft Tech, RFMS, Pacific Solutions, Mobile Marketing and Virtual Worlds — offer end-to-end software solutions that connect designers, retailers, manufacturers, contractors and consumers to make spaces amazing. From inspiration to installation, whether a whole room or a part of it, Cyncly equips customers with the software to transform vision into reality.

Founded in 2022
3.7K employees (188 in marketing)

Traffic Signals

Monthly Visitors
92.9K
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
30.4%
Direct
29.2%
Referral
8.8%
Social
1.3%
Paid
0.8%

Headcount Trend

Current headcount: ~3.7K

Marketing Team

Marketing Team Size
77 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

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