Search Engine Optimization Specialist

Colchester, VT (On-site)

$65K/yr – $75K/yrMid Level1+ years expFull time

Posted 5 months ago

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Job Summary

The role focuses on local SEO strategies for HVAC and plumbing clients with buyer-intent keyword research and geo-targeting. It requires 1–3+ years of SEO experience and strong local SEO fundamentals, plus collaboration with design and development teams. The benefits package supports work-life balance and career growth.

Job Description

Responsibilities

  • Develop and execute local SEO strategies for HVAC and plumbing clients
  • Perform keyword research focused on buyer intent and service-area targeting
  • Build and optimize service pages and geo-location pages
  • Conduct technical SEO audits and coordinate implementation with our dev team
  • Analyze competitor performance and identify ranking opportunities
  • Monitor rankings, traffic, and conversions and adjust strategy accordingly
  • Collaborate with designers, developers, and paid media specialists
  • Contribute to ongoing SEO process improvement and innovation

Requirements

  • 1–3+ years of SEO experience (agency experience preferred)
  • Strong understanding of on-page SEO and local SEO fundamentals
  • Experience with tools such as Cora, Ahrefs, Google Search Console, GA4, etc.
  • Working knowledge of technical SEO concepts
  • Comfortable editing HTML/CSS directly to implement SEO improvements (title tags/meta, heading structure, internal linking, canonical tags, structured data, and basic layout/content updates).
  • Strong written communication skills
  • Detail-oriented and process-driven
  • Comfortable working in a collaborative, in-office team environment
  • Experience in home services or local service-based businesses is a strong plus.

Benefits

  • We invest in our people with a strong benefits package and a healthy work-life balance, including:
  • Fully paid health insurance, vision and dental coverage
  • 401(k) match
  • Excellent vacation time
Red Barn Media Group logo

Red Barn Media Group

Established in 2001, Red Barn Media Group is a premier digital marketing agency serving home service contractors across the US and Canada. We specialize in delivering custom solutions tailored to the unique needs and goals of home service professionals. Our expertise spans SEO, web design, paid advertising, Google Business Profile management, email marketing, and business coaching. At Red Barn, our solutions are handcrafted by our expert team right here in the USA, ensuring a client-centric approach. We take the time to understand each contractor’s business, market, and objectives, creating powerful platforms for growth and success.

Founded in 2001
Colchester, Vermont, USA
14 employees (6 in marketing)