Responsibilities

• Develops SEO, AEO, and GEO strategies and infrastructure across multiple digital properties, with the aim of improving organic traffic, engagement, and conversions across standard search engines and AI platforms like ChatGPT, Gemini, and Claude.
• Advises content creators on best practices, topic selection, and content gaps based on keyword research, search intent, and competitive analysis, ensuring subject matter aligns with search trends.
• Trains content creators to structure and edit content for extractability by AI answer engines.
• Builds off-page authority through earned citations, high-quality backlinks, and mentions in third-party authoritative sources to strengthen visibility in both traditional and AI-generated search results.
• Works with cross-functional teams, including content, design, and development, to implement optimization tactics.
• Optimizes site content and works with internal partners to offer guidance on improving site content and reducing duplication to preserve SEO value.
• Conducts keyword research, knowledge graph analysis, analysis of internal linking, and search intent evaluations.
• Monitors website performance to understand and improve SEO performance.
• Monitors and reports on key performance metrics.
• Stays current on search engine algorithm updates and emerging search technologies.

Requirements

• At least a Bachelor's Degree in Marketing, Communications, or a related field. May substitute required education with equivalent years of experience beyond the minimum experience requirement, so without a degree, it would be seven years of experience.
• 3 years of related experience.
• Exerts up to 20 pounds of force occasionally and/or up to 10 pounds frequently and/or a negligible amount constantly to move objects.
• Residency Requirement: Employees must permanently reside and work in the State of Texas.

Preferred

• Healthcare or higher education experience is preferred but not required
• Worked on patient or student acquisition and development
• Experience working in WordPress CMS
• Experience with Artificial Intelligence search tools

Benefits

• 100% paid medical premiums for our full-time employees
• Generous time off (holidays, preventative leave day, both vacation and sick time – all of which equate to around 37-38 days per year)
• The longer you stay, the more vacation you’ll accrue!
• Longevity Pay (Monthly payments after two years of service)
• Build your future with our awesome retirement/pension plan!
• Free financial and legal counseling
• Free mental health counseling services
• Gym membership discounts and access to wellness programs
• Other employee discounts, including entertainment, car rentals, cell phones, etc.
• Resources for child and elder care