Responsibilities

• Organic strategy across all three practice areas
• Answer engine visibility, including AI Overviews and citations in AI assistants
• Writing the content yourself across personal injury, employment and lemon law
• Google Business Profile and local pack performance
• The content calendar, any contract writers, and the attorney review workflow
• Technical SEO alongside our web developer
• Review generation and response with our intake team
• A full Spanish language program, not translated leftovers
• Content, tooling and link budget
• Honest monthly reporting through to signed cases

Requirements

• Three or more years running SEO for a law firm, legal marketing agency or comparably regulated category
• Spanish fluency, or experience running a Spanish language content program
• Real local pack and Google Business Profile results in a competitive market
• Answer engine optimisation in practice: AI Overviews, assistant citations, structured data, entity consistency and content written to be extracted
• Fluent use of AI tools inside a writing workflow, with the editorial judgment to know what to keep and what to throw away
• Genuine writing ability. You will draft across all three practice areas in plain language that a worried person can follow
• Technical competence across crawl, indexation, schema, speed, internal linking and migrations
• Content operations experience, including briefing writers and running a review process
• Search Console, analytics, call tracking and a major SEO platform
• Working knowledge of attorney advertising rules, disclaimers and testimonial limits

Preferred

• Personal injury specifically, given how different local search is there
• Employment or consumer protection content experience
• Tracking AI Overview presence or assistant citation share of voice
• Having built reusable AI workflows for content production rather than prompting ad hoc
• Digital PR and link acquisition in a regulated category
• Experience getting non-compliant competitor listings removed
• Comfort working with attorneys and their review pace
• Spreadsheets, SQL or scripting for reporting at scale

Benefits

• 401(k)
• Health insurance
• Paid time off
• Vision insurance