Search Engine Optimization Specialist at Drum Creative | Greenville, SC

Drum Creative

Search Engine Optimization Specialist

Greenville, SC (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive an advanced SEO program for a full-service agency to improve visibility, qualified traffic, and business outcomes.

Own the modern SEO strategy and tie visibility to leads and conversions.
Strong technical SEO with site architecture, structured data, and indexation.
Collaborates with developers and content teams to shape site architecture and topical authority at scale.

Job Description

Responsibilities

Lead modern SEO strategy that connects search visibility to real business outcomes.
Identify search opportunities that drive qualified leads, engagement, and conversions, prioritizing lower-funnel intent.
Partner closely with the web development team to ensure SEO is integrated into site architecture from the very beginning.
Help define structured data, semantic relationships, and technical frameworks for clear understanding by search engines and AI systems.
Guide content strategy by identifying keyword clusters, entities, and topical authority opportunities; collaborate with copywriters to develop content plans and category hubs.
Build authority signals by structuring author pages, supporting expertise signals, and identifying opportunities for earned media and PR.
Adapt strategies to align with AI-powered search experiences using modern tools and data sources to analyze competitive landscapes.
Collaborate with strategy and creative teams; participate in StoryBrand strategy sessions and translate insights into search strategies that shape site architecture, content planning, and long-term authority building.

Requirements

10+ years developing and executing SEO strategies.
Strong technical SEO experience, including site architecture, structured data, and indexation.
Experience with modern SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
Ability to analyze search data and translate insights into strategic recommendations.
Familiarity with website technologies such as HTML, CSS, and JavaScript.
Experience working with CMS platforms, particularly WordPress.
Understanding of structured data, schema markup, and semantic search concepts.
Ability to connect SEO strategy to real business outcomes.
Experience building topical authority through content clusters and category structures.
Strong communication skills with the ability to explain search strategy to clients and team members.

Preferred

Experience with structured data frameworks and knowledge graph development.
Familiarity with LLM-driven search and AI search experiences.
Technical development background or experience collaborating closely with developers.

Drum Creative

As a full service agency, we guide you to make a great first impression, clarify your message, engage customers, and increase leads and sales 24/7. End the confusion and frustration of what to do with your website and online marketing while avoiding these common disasters: ❌ Having An Outdated & Underperforming Website ❌ Communicating The Wrong Message ❌ Losing Customers To Your Competition ❌ Hiring An Agency That Doesn’t DeliverInstead, build a website that is the foundation for ensuring your brand’s success. 🎯Get Expert Help 🎯Gain Online Confidence 🎯Generate More Sales CALL DRUM CREATIVE TODAY!

Founded in 2003

Greenville, South Carolina, USA

14 employees (9 in marketing)

drumcreative.com