Responsibilities

• Lead modern SEO strategy that connects search visibility to real business outcomes.
• Work backward from client goals to identify the search opportunities that drive qualified leads, engagement, and conversions.
• Prioritize lower-funnel intent and help clients capture users who are ready to take action.
• Partner with the web development team to ensure SEO is integrated into site architecture from the very beginning.
• Help define structured data, semantic relationships, and technical frameworks that allow search engines and AI systems to understand the content and authority of each website we build.
• Guide content strategy by identifying keyword clusters, entities, and topical authority opportunities that shape how content is structured across a site.
• Work with the copywriter to develop content plans that answer real search intent and build authority around key topics.
• Develop category hubs and supporting content that strengthens search relevance over time.
• Build authority signals that strengthen credibility online, including structuring author pages, supporting expertise signals, and opportunities for earned media and PR.
• Continuously adapt strategies to align with AI-powered search experiences and use modern tools and data sources to analyze competitive landscapes.
• Collaborate with strategy and creative teams; participate in StoryBrand strategy sessions and translate insights into search strategies that shape site architecture, content planning, and long-term authority building.

Requirements

• 10+ years developing and executing SEO strategies.
• Strong technical SEO experience, including site architecture, structured data, and indexation.
• Experience with modern SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms.
• Ability to analyze search data and translate insights into strategic recommendations.
• Familiarity with website technologies such as HTML, CSS, and JavaScript.
• Experience working with CMS platforms, particularly WordPress.
• Understanding of structured data, schema markup, and semantic search concepts.
• Ability to connect SEO strategy to real business outcomes.
• Experience building topical authority through content clusters and category structures.
• Strong communication skills with the ability to explain search strategy to clients and team members.

Preferred

• Experience with structured data frameworks and knowledge graph development.
• Familiarity with LLM-driven search and AI search experiences.
• Technical development background or experience collaborating closely with developers.