Responsibilities

• Conduct comprehensive keyword research to identify high-impact search terms relevant to healthcare services and local audiences
• Optimize website content, metadata, and HTML tags to improve search engine rankings and click-through rates
• Develop and execute link-building strategies to strengthen domain authority and increase referral traffic
• Utilize SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, and SEMrush to monitor performance and identify optimization opportunities
• Implement technical SEO improvements including site speed enhancements, mobile responsiveness, structured data markup, and JavaScript optimization
• Manage content management systems like WordPress to update and optimize website pages regularly
• Collaborate with content creators and social media managers to ensure SEO best practices are integrated into digital marketing campaigns

Requirements

• Strong understanding of SEO principles, search engine algorithms, and ranking factors for search engines like Google and Bing
• Proficiency with SEO tools including Google Search Console, Google Analytics, Adobe Analytics, SEMrush, Ahrefs or similar platforms
• Experience with website development languages such as HTML, CSS, JavaScript for technical SEO adjustments
• Knowledge of WordPress or other content management systems for content updates and site management
• Expertise in keyword research techniques and tools for identifying target keywords in the healthcare niche
• Familiarity with conversion optimization strategies to enhance user engagement and lead generation
• Ability to analyze web analytics data for insights into user behavior and campaign effectiveness
• Skills in metadata creation, content optimization, link building tactics, and social media management for integrated digital marketing efforts
• Understanding of e-commerce platforms if applicable for online appointment booking or product sales related to healthcare services

Preferred

• Knowledge of local SEO strategies for healthcare providers
• Experience with international SEO or multilingual sites
• Familiarity with PPC integration or paid search optimization
• Experience in healthcare content optimization or medical marketing

Benefits

• 401(k)