Responsibilities

• Utilize Google Search Console and additional tools to conduct keyword research to identify high-value target keywords
• Optimize website content and structure for maximum visibility and relevance
• Develop and implement link-building strategies to improve off-page SEO
• Create and optimize local directory listings
• Create SEO optimized website content
• Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms
• Monitor and analyze website traffic and performance metrics using tools such as Google Analytics, Screaming Frog, and SEM Rush
• Generate regular reports on SEO performance and make recommendations for improvement

Requirements

• Proven experience as an SEO Specialist or similar role
• In-depth knowledge of SEO tools and techniques, including keyword research, on-page optimization, and link-building
• Familiarity with Google Analytics, Search Console, SEM Rush, and other web analytics tools
• Comfortable navigating website code and implementing technical SEO elements (meta tags, schema markup, redirects)
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal abilities
• Ability to work independently and as part of a team
• Bachelor’s degree in marketing, business, or a related field
• SEO: 2 years (Required)
• Ability to commute to Pittsburgh, PA 15219 (Required)

Preferred

• SEO certification (preferred)

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance